To Your Baby's Health
Name/Title
To Your Baby's HealthEntry/Object ID
2025.10.7Description
Johnson & Johnson’s “To Your Baby’s Health” public-relations campaign targeting Black communities in Detroit and Houston in 1976.Context
Glory Read worked with Johnson and Johnson on a campaign called "To Your Baby's Health", a radio program to help highlight the problems in black baby care and to convince mothers and expectant mothers that to have a healthy baby, regular medical care is needed right from the time you become pregnant. The radio program would feature medical professionals and baby care experts advising parents on how to help protect their children.Category
Public Relations