Tough Calls

Book

-

Museum of Public Relations

Name/Title

Tough Calls

Secondary Title

AT&T and the Hard Lessons Learned from the Telecom Wars

Description

How AT&T handled competition, economic turmoil, and punishing media scrutiny.

Context

Dick Martin served as Chairman of the AT&T Foundation and executive VP responsible for the company's public relations, employee communications, and brand management worldwide.

Category

Public Relations

Lexicon

Legacy Lexicon

Object Name

Book

Book Details

Author

Dick Martin

Edition

First Edition

Publisher

AMACOM

Place Published

City

New York City

State/Province

New York

Country

United States

Continent

North America

Date Published

2005

ISBN

0-8144-7243-5

Notes

Pages: 294

General Notes

Note

Hardcover

Created By

[email protected]

Create Date

June 3, 2021

Updated By

[email protected]

Update Date

July 27, 2026