Trust or Consequences
Name/Title
Trust or ConsequencesEntry/Object ID
2026.2.7Secondary Title
Build Trust Today or Lose Your Market TomorrowDescription
An explanation of what makes these strategies effective and highlights the eye-opening results of a survey of more than 700 business professionals.Context
Al Golin was the founder and chairman of Golin/Harris, one of the world's leading public relations firms. The book argues that companies must actively build and maintain trust to succeed, using strategies from major corporations such as Disney and McDonald's. It also provides a framework for developing trust strategies, evaluating trust-building performance, and building a “trust bank” of goodwill, drawing on a survey of 700 business professionals and supporting case studies.Category
Public Relations, Business