Understanding Media
Name/Title
Understanding MediaEntry/Object ID
2026.2.3Secondary Title
The Extensions of ManDescription
An analysis of various forms of media—from print to electronic—reshapes human behavior and social structures, arguing that the mode of communication itself matters more than the content it conveys.Context
This book contends that media function as extensions of the human senses, fundamentally reshaping perception and society. It introduces concepts like “the medium is the message” and “the global village” to illustrate how technology shapes culture, anticipating the impact of the internet long before it emerged.Category
Public Relations