Unleashing the Power of PR: A Contrarian's Guide to Marketing and Communication

Book

-

Museum of Public Relations

Name/Title

Unleashing the Power of PR: A Contrarian's Guide to Marketing and Communication

Description

Uses case studies from companies like General Electric, FedEx, Procter & Gamble, and Boeing to offer a research-based model for creating PR programs that generate measurable ROI.

Context

How to apply market research methods to plan and evaluate public relations programs scientifically. Pushes PR toward measurable, data-driven accountability at a moment when the field was often dismissed by executives as unquantifiable.

Category

Public Relations

Lexicon

Legacy Lexicon

Object Name

Book

Inscription/Signature/Marks

Type

Author inscription

Book Details

Author

Mark Weiner

Publisher

Jossey-Bass, A John Wiley & Sons imprint, for IABC

Place Published

City

San Francisco

State/Province

California

Country

United States

Continent

North America

Date Published

2006

ISBN

978-0-7879-8279-9

Location

Location

* Untyped Location

4

Date

June 26, 2026

General Notes

Note

Hardcover with dustjacket, autographed by the author

Created By

[email protected]

Create Date

December 9, 2019

Updated By

[email protected]

Update Date

July 30, 2026