Value-Added Public Relations: The Secret Weapon of Integrated Marketing

Book

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Museum of Public Relations

Name/Title

Value-Added Public Relations: The Secret Weapon of Integrated Marketing

Description

How PR adds value to integrated marketing and how to write an integrated marketing PR plan. Part I offers the ways PR adds value to integrated marketing programs. Part II is a practical guide to writing an integrated marketing communications plan.

Context

Thomas L. Harris, past president of Golin/Harris Communications, wrote this book to formalize and prove PR's role within integrated marketing.

Category

Public Relations, Campaign Strategy

Book Details

Author

Thomas L. Harris

Editor

Philip Hotler

Publisher

NTC Business Books

Place Published

* Untyped Place Published

4255 West Touhy Avenue, Lincolnwood (Chicago), IL

Date Published

1998

Created By

[email protected]

Create Date

June 25, 2026

Updated By

[email protected]

Update Date

July 27, 2026