Was die Gesellschaft von der Wirtschaft Erwartet (Edward L. Bernays: What Society Expects from the Economy. International PR Research Essays)

Book

-

Museum of Public Relations

Name/Title

Was die Gesellschaft von der Wirtschaft Erwartet (Edward L. Bernays: What Society Expects from the Economy. International PR Research Essays)

Description

Businesses hold obligations to the broader society they operate within, not just to shareholders. Corporations need to research public attitudes and adjust behavior to align private goals with public interest.

Context

"What Society Expects from the Economy," German title for the essay originally published as "Social Responsibility of Business".

Category

Public Relations

Lexicon

Legacy Lexicon

Object Name

Book

Book Details

Publisher

from Public Relations Review Vol. 1 No. 3 Winter 1975

Place Published

City

Düsseldorf

Country

Germany

Continent

Europe

Date Published

1976

ISBN

3-430-11321-0

General Notes

Note

Softcover

Created By

[email protected]

Create Date

February 7, 2020

Updated By

[email protected]

Update Date

July 29, 2026