Why We Behave Like Inhuman Beings
Name/Title
Why We Behave Like Inhuman BeingsEntry/Object ID
1995.01.01Tags
Missing InformationDescription
Argues that modern human behavior can only be understood and effectively guided when you understand that people are driven largely by unconscious desires and group instincts rather than rational deliberation. Discusses manipulating public opinion, molding attitudes, and "engineering consent."Context
Recognizing an "inhuman," herd-like behavior is essential to managing it responsibly.Category
Public Relations