Your Public Relations
Name/Title
Your Public RelationsDescription
The book draws together thirty-four "outstanding experts" of the era in contributed chapters covering the responsibilities, practices, and procedures of public relations across business, industry, and management.Context
Published in response to the scarcity of public relations literature at the time, Glenn and Denny Griswold's 634-page handbook became a foundational text used both in classrooms and by working professionals, helping establish PR as a legitimate field of study and management functionCategory
Women
Diversity