Name/Title
1971-3 (March) Auctioneer Issue (Volume 22, No. 3)Entry/Object ID
2024.2.302Description
The official publication of the National Auction Association. For decades, The Auctioneer has provided NAA auction professionals with insightful content to help them advance their careers, grow their business, stay connected to the industry and remain competitive in an ever-changing auction marketplace. Articles in The Auctioneer include legal advice, marketing tips, industry and state association news, member profiles and more.
*Click on cover to view full issue.Context
In this issue:
- To Move, To Communicate, and To Operate (p. 2) An essay by Chuck Stocks arguing that auctioneer success depends on three pillars: constant movement among people, active communication through personal and mass channels, and disciplined business operation.
- Preserving Nebraska's Past…For the Future (p. 3) Describes the Nebraska State Historical Society Museum in Lincoln — its galleries, founding history, and membership — serving as a visitor preview tied to the upcoming July NAA National Convention in Lincoln.
- Pennsylvanians Vote $1,000 for N.A.A. Building Fund (p. 4) Report on the 1971 Pennsylvania Auctioneers Association Convention in Hershey, covering seminars, officer elections, and the group's $1,000 donation to the NAA Building Fund.
- Advertising Contest (p. 5) Announces the NAA's first-ever advertising contest, inviting members to submit auction sale materials for display at the convention, with winners receiving trophies and permanent plaque recognition.
- Death Claims Veteran Nebraska Auctioneer (pp. 7,8) Obituary for Grant R. Phillips of Wallace, Nebraska, an 80-year-old auctioneer who handled approximately 9,000 auctions and was instrumental in establishing Western Nebraska livestock markets.
- Ohio's Annual Meeting Attracts Large Crowd (p. 9) Covers the Ohio Auctioneers Association annual meeting in Columbus, including officer elections, 87 new member inductions, and recognition of four charter members.
- Another Great Meeting of Indiana Auctioneers (p. 19) Enthusiastic recap of the Indiana Auctioneers Convention in Indianapolis, with a photo key identifying 17 numbered images of attendees, speakers, and events across the following two pages.
- Building Fund Notes (pp. 22-24) Complete donor listing for the NAA Building Fund as of February 15, categorized as Founders ($1,000+), Builders ($500+), Sponsors ($250+), and Friends ($100+), alongside a fundraising thermometer graphic.
- Across the Country (p. 37) Editor Bernard Hart's column covering the McCaskill family's Grand Champion Polled Hereford bull sale, a Michigan boy's pony auction story, Willard Olson's Chicago Tribune feature, and an appeal for final Building Fund contributions.
Regular Sections:
- Masthead / Editorial Staff (p. 1) Lists editor Bernard Hart, assistant Jan Merritt, contributing editors, display advertising rates, and publication schedule.
- The Ladies Auxiliary (p. 6) A reflective piece by Ladies Auxiliary VP Willie Howell on the meaning of friendship and an open invitation to auctioneers' wives to join the Auxiliary.
- Pop's Ponderings: Future of Auctioneering (p. 12) Col. Pop Hess, writing from his 91st year, reflects on the health of the profession in Ohio and advocates for a reform of apprentice licensing laws to give new auctioneers greater flexibility.
- New Members List (pp. 14-18) Alphabetical roster of memberships processed January 16 through February 15, 1971, organized by state; asterisks denote new members.
- Auctioneer Booster Club (pp. 26-32) Multi-page listing of members who paid $5.00 for their names to appear in support of the magazine, organized alphabetically by state from Alabama through Canada/elsewhere.Collection
NAM ArchivesAcquisition
Accession
2024.2Source or Donor
National Auction AssociationAcquisition Method
NAM ArchivesLexicon
LOC Thesaurus for Graphic Materials
Magazines, Auctioneers, AuctionsPublication Details
Publication Type
MagazineVolume/Number/Issue
Vol. 22, No. 3Publisher
National Auction AssociationDate Published
Mar 1971Time Period
20th CenturyRelationships
Related Person or Organization
Person or Organization
Bernard Hart, Dean Fleming, Pop Hess, W. Craig Lawing, Henry Rasmussen, Grover Howell, Morris Fannon, Jim Messersmith, Ed Vierheller, Ralph W. Horst, Phil Goldstein, Roy Crume, Wylie Rittenhouse, Martin E. Higgenbotham, Bob Penfield, Grant R. Phillips, Willie Howell, Irene Erickson, James E. Wilson, C.P Terry Dunning, Roymane Sherman, Howard Roland, Chuck Stocks, Rex Young, National Auction Association, Pennsylvania Auctioneers Association, Missouri Auction School, Indiana Auctioneers Association, Ohio Auctioneers Association, Tennessee Auctioneers Association, Western College of AuctioneeringRelated Publications
Publication
The AuctioneerCreate Date
October 17, 2025Update Date
May 30, 2026