1971-4 (April) Auctioneer Issue (Volume 22. No. 4)

Name/Title

1971-4 (April) Auctioneer Issue (Volume 22. No. 4)

Entry/Object ID

2024.2.303

Description

The official publication of the National Auction Association. For decades, The Auctioneer has provided NAA auction professionals with insightful content to help them advance their careers, grow their business, stay connected to the industry and remain competitive in an ever-changing auction marketplace. Articles in The Auctioneer include legal advice, marketing tips, industry and state association news, member profiles and more. *Click on cover to view full issue.

Context

In this issue: Feature Articles: - "Auction Revives A Page Of Early American History" (pp. 2-3) A narrative account of an estate auction at a circa-1820 home in Middlebush, NJ, tracing the house's history through the Drayton family and ending with its sale to new owners after the last resident, Nellie Drayton, died in a nursing home. - "Charity Sales Offers Unusual Opportunities" (pp. 6-7) Explores the evolution of charity auctions beyond traditional luxury items toward unconventional offerings such as legal divorces, medical services, and professional consultations, reflecting a "tell it like it is" fundraising philosophy. - "Pop's Ponderings: Opportunities Plentiful For Men With Ambition" (pp. 8-11) Col. Hess, writing at age 90+, reflects on societal unrest, youth culture, the long-hair fad among aspiring auctioneers, and the competitive Ohio auction market, urging members to attend the July convention in Lincoln, Nebraska. - "Mummers Supporters Open Hearts, Wallets" (p. 16) Reports on a February 28 charity auction raising approximately $21,000 for the financially troubled Mummers Theatre in Oklahoma City, featuring an eclectic mix of donated items auctioned by professional auctioneer Lee Hickman. - "It Could Happen To You" (pp. 30-31) A first-person account of the author suffering a cardiac episode while on a business trip in Danville, PA, his emergency hospitalization, and a closing appeal to members to prioritize their health and attend the Lincoln convention. Regular Sections: p. 1 — Masthead / Officers List: Lists editorial staff, NAA officers (President Dean Fleming through Directors), display advertising rates, and executive office address in Lincoln, Nebraska. p. 3 — "On the Cover": Caption identifying the cover photo subjects: Jim Messersmith (immediate past NAA president) and C. M. "Pop" Hess meeting for the first time at the 1971 Ohio Auctioneers Association convention. p. 3 — "Night Club Sponsors Giant Benefit Event": Memphis's Vapors Supper Club hosted a 12-hour fundraiser on March 7 for St. Jude Children's Research Hospital, with auctioneer Stanley Tisdale selling donated items; all proceeds went to the hospital. p. 4 — "$2,000,000 Worth Of Real Estate Auctioned": Reports settlements on over $2 million in real estate sold at auction by the Louis Traiman Auction Co. in the Philadelphia area, covering numerous farm, residential, and commercial properties across New Jersey, Pennsylvania, and Delaware. p. 5 — "Obligation Accepted" (letter from Wayne Kessler): Newly elected NAA Board member Wayne Kessler of Campbellsville, KY, thanks members for electing him and praises the dedication shown at the December 28 Lincoln board meeting. p. 5 — "New Auto Auction Set For Los Angeles Area": Announces Southern California Auto Auction, a new dealers' auto auction in Sun Valley, CA, to open in late September, operating Wednesdays with a double-lane format. p. 5 — "Jacob Ulrich A Victim Of Fatal Heart Attack": Obituary notice for Jacob Ulrich of Luray, KS, a 46-year-old auctioneer and Shorthorn cattle breeder who died February 4. p. 5 — "Chattels Of Bankrupt College Bring $87,000": James J. McGuire auctioned all personal property of the bankrupt Midwestern College in Denison, IA; the Sioux City Public School District purchased everything as a package for $87,000. p. 6 — "The Ladies Auxiliary": Seasonal greeting from the Ladies Auxiliary column, including a contributed inspirational prose piece titled "Tomorrow Never Comes" by Violet Mae Cunningham. p. 7 — Ladies Auxiliary Officers List Lists the 1970–1971 officers and directors of the Ladies Auxiliary to the National Auctioneers Association. p. 7 — "New Price Records For Jerseys At Auction": Reports that registered Jersey cattle set a 52-year average price record in 1970 at $559.17 per head across 45 reported sales, led by the All American Jersey Sale in Columbus, OH. p. 7 — "A Hug Buys A Rug": Brief humorous item: a man in Christchurch, New Zealand accidentally bid on a carpet by raising his hand while surprising a friend with a hug at an auction. p. 10 — National Auctioneers Week announcement: Box announcement declaring April 12–17, 1971 as National Auctioneers Week, urging member participation. p. 12 — Mendenhall School of Auctioneering photo: Group photograph of students and instructors from the February 1971 term, with full caption identifying all individuals by name and hometown. p. 13 — "Georgia Market Adds New Pens and Alleys": Turner County Stock Yards in Ashburn, GA added a new 9,000 sq. ft. flexible steel pen facility accommodating feeder pigs, hogs, and cattle; regular cattle sales held Wednesdays.: p. 14–15 — Membership List Members processed February 16 through March 15, with new members marked by asterisk, organized alphabetically by state. p. 18 — "Building Fund Notes": Reports that $72,524.88 has been paid out for land and construction of the new NAA headquarters without borrowing; lists new donors added since the March issue. p. 18 — "NAA Members Pictured In National Geographic": Notes that the November 1970 issue of National Geographic (Vol. 138, No. 5, p. 680) featured a color auction photo with unidentified auctioneers later identified as NAA members Lonnie C. Wilson and Lonnie C. Wilson Jr. of Van Buren, AR. p. 19 — "Tim Anspach Fund Gets Another Boost": A donated tow bar auctioned at a Western Auto Auction Association meeting raised $1,400, bringing the Tim Anspach Fund total to $3,625, earmarked to help finance the NAA headquarters building. p. 19 — "Colorado Market Group Headed By NAA Member": Gail Kats of Denver elected president of the Colorado Livestock Markets Association; fellow NAA member Fritz Rundell named treasurer. p. 22–28 — Auctioneer Booster Club: Multi-page directory of members who paid $5.00 to have their names listed in support of the magazine, organized by state from Alabama through international ("Elsewhere"). p. 28 — "The Members Say…": Three member letters: Forrest Mendenhall donating $100 to the Building Fund; Leo R. Kramper of St. Libory, IL reporting strong auction sales; Jim McCutcheon of Parkersburg, WV reporting new facilities and asking for the Automobile Auction Association address. p. 29 — "New Livestock Market Facility at Chadron": Chadron Sales Co. Inc. in Chadron, NE opened a new 400-seat auction arena with computerized weight/price display, owned by Don and Ralph Strotheide. p. 29 — "Iowans Head For Ames": Announces the Iowa Auctioneers Association annual spring meeting on April 25 at Iowa State University's Student Union, with dinner and a Ladies Auxiliary meeting also planned. p. 32 — "Across The Country": Editor Hart discusses National Auctioneers Week and urges all members to report what they did to promote it; also addresses the responsibility of NAA Board members to represent all auctioneers nationally, not just their home states. p. 32 — "Team Brings $1,020 At Ohio Draft Horse Sale": Reports on the semi-annual special horse sale at Kidron Auction, Kidron, OH: 179 horses, mules, and ponies sold for a total of $28,800, with a top Belgian team bringing $1,020. p. 33 — Directory of State Auctioneers Associations: Full-page directory listing presidents and secretaries of all state auctioneer associations, from Arkansas through Wisconsin.

Collection

NAM Archives

Category

Magazine

Acquisition

Accession

2024.2

Source or Donor

National Auction Association

Acquisition Method

NAM Archives

Lexicon

LOC Thesaurus for Graphic Materials

Magazines, Auctions, Auctioneers

Publication Details

Publication Type

Magazine

Volume/Number/Issue

Vol. 22, No. 4

Publisher

National Auction Association

Date Published

Apr 1971

Time Period

20th Century

Relationships

Related Person or Organization

Person or Organization

Bernard Hart, Pop Hess, Jim Messersmith, Dean Fleming, Craig Lawing, Henry Rasmussen, Grover Howell, Morris Fannon, Bob Penfield, W. Wayne Kessler, Forest Mendenhall, Robert Mendenhall, B.L. Hickman, Tim Anspach, Pete Murray, Phil Goldstein, Joe Donahoe, Ralph Horst, Howard Roland, Jim Stevens, Ed Vierheller, Roy Crume, Wylie Rittenhouse, Martin E. Higgenbotham, Irene Erickson, National Auction Association, Ohio Auctioneers Association, Mendenhall School of Auctioneering, Missouri Auction School, Western College of Auctioneering, Iowa Auctioneers Association, Kansas City Auction School, Kansas Auctioneers Association, Reppert School of Auctioneering

Related Publications

Publication

The Auctioneer

Outgoing Loans

Loan Out

OL2024.4

Create Date

October 17, 2025

Update Date

May 30, 2026