1971-5 (May) Auctioneer Issue (Volume 22, No. 5)
Name/Title
1971-5 (May) Auctioneer Issue (Volume 22, No. 5)Entry/Object ID
2024.2.304Description
The official publication of the National Auction Association. For decades, The Auctioneer has provided NAA auction professionals with insightful content to help them advance their careers, grow their business, stay connected to the industry and remain competitive in an ever-changing auction marketplace. Articles in The Auctioneer include legal advice, marketing tips, industry and state association news, member profiles and more. *Click on cover to view full issue.Context
In this issue: Feature Articles: - p. 2–3 — "What are all those people watching? — An Auction, Of Course." by Martha Teichner (reprinted from The Almanac, Grand Rapids, Mich.) Covers the estate auction of prominent banker Dudley H. Waters at the Grand Rapids armory, where auctioneer Sherry Olin sold over 800 antique items including a Steinway grand piano and Louis XV chairs from the Waters family collection. - p. 6–7 — "232 Dairy Cows Bring $170,500 At Auction" Reports the dispersal of J. Coite Fox's record-setting Holstein dairy herd in Statesville, NC, conducted by NAA members Merlin Woodruff and Braden King, ending a 35-year family dairy operation. - p. 6–7 — "Costly Fire Suffered By 'Yankee Pedlar'" 73-year-old antique dealer/auctioneer Ray Houle's well-known "Yankee Pedlar" antique shop in Center Conway, NH burned down, destroying an estimated $25,000 in stock, though Houle vowed to rebuild. - p. 16 — "Who's Number One Livestock Auctioneer?" Announces the 1971 World Livestock Auctioneer Championship, sponsored by Certified Livestock Markets Association, to be held June 19 in Sealy, Texas, open to all livestock auctioneers for the first time. - p. 18 — "Air Of Excitement In Going Once, Going Twice" (reprinted) Profiles NAA member Harry Davis, a commercial/industrial auctioneer whose $2 million-a-year business handles everything from farm sales to a $200,000 dragline shovel, discussing buyer credit practices and industry statistics. - p. 22–23 — "Kentucky's 'Fourteenth' Was The Greatest Of Them All" Detailed recap of the Kentucky Auctioneers Association's 14th Annual Convention in Louisville, including officer elections (Charles Switzer named president) and a $1,200 Building Fund collection led by Wayne Kessler. - p. 25 — "The Ole Colonel's Corner" by Col. Lee Viningre A personal column describing the author's path from Reisch Auction College graduate to auctioneer at Racines Auction Barn, and the origin of his "Ole Colonel's Corner" newspaper column. - p. 38 - 42 — "How I Got Started" (three-part reader-submitted feature) Three NAA members share their origin stories: Col. Dan Danner (Grayslake, IL) built a general-merchandise auction barn from $35 sales into a $250,000+/year business; Leonard Austerman (Chicago) recounts 50 years in commercial auctioneering since 1920; Col. Leo M. Boatwright (Columbia City, IN) recounts decades selling livestock, real estate, and furniture across 27 states. Regular Sections: - p. 1 — Masthead / Officers List Lists editorial staff, NAA officers, advertising rates, and executive office address. -p. 3 — "National Auctioneers Week" Recaps member promotional efforts for National Auctioneers Week 1971, highlighting J. L. Todd's 50-newspaper publicity push in Georgia and Terry Dunning's Chicago-area newspaper campaign. -p. 3 — "New Jersey Society Has New Publication" Announces the debut of The Auction Bill, a new monthly newsletter from the New Jersey State Society of Auctioneers, edited by newly elected President Esler G. Heller. -p. 5 — "Building Fund Notes" Lists new Building Fund donors (including Western College of Auctioneering and Mr. and Mrs. Terry Dunning) and reprints a humorous "tree toad" poem with a reader-submitted additional verse. -p. 7 — Ladies Auxiliary Officers List Reprints the 1970–1971 officer and director roster for the Ladies Auxiliary to the NAA. -p. 8–10 — "Pop's Ponderings: Sponsors Scarce For Apprentice Auctioneers" by Col. Pop Hess Hess discusses proper sale advertising strategy, the value of professional sales management, and the challenges facing apprentice auctioneers seeking mentorship; previews the July convention and building dedication. -p. 10 — "Ronald Tull Honored By Virginia Group" Ronald I. Tull of Tull Realty & Auction Company, Annandale, VA, received the Virginia Auctioneers Association's "Outstanding Auctioneer" award for 1970 for his role in association growth and securing the 1969 NAA convention for Roanoke. -p. 12–13 — Western College graduating class photo and roster Lists the March 1971 graduating class of Western College of Auctioneers, Billings, MT, with instructors Norman Warsinske, R. J. Thomas, W. J. Hagen, Mike Coolidge, and Gene Gabel, and dozens of named graduates. -p. 14–15 — Membership List Members processed March 16 through April 15, with new members marked by asterisk. -p. 16 — "Ohio's Cy Ferguson Fatally Stricken" Obituary for Cyril Ferguson of Grove City, Ohio, a 32-year auctioneer and NAA member since 1950, who died at 61. -p. 19 — "Ed Foreman Named To Transportation Post" Former Congressman Ed Foreman, a familiar NAA convention speaker, was named DOT Regional Representative for Region 6 by President Nixon and Secretary Volpe. -p. 20 — National Auctioneers Week (Arkansas) photo feature Photos document Arkansas's National Auctioneers Week activities, including Col. T. J. Offutt delivering Building Fund proceeds to First National Bank of Pine Bluff and receiving a recognition plaque. -p. 20 — "Missouri Farm Brings $200,000 At Auction" Skyview Farm, a 186-acre hog research facility near Trenton, MO, sold for $200,000 to Altenderfer Brothers; Mid-States Auction Service conducted the sale with auctioneers Bob Broyles, Max Dean, and Phil Farrell. -p. 22 — Kentucky Convention photo spread Captioned photos of attendees and speakers at the Kentucky Auctioneers Association convention, including Grover Howell, Adrian Atherton, L. M. Boatwright, and incoming president Charles Switzer. -p. 23 — "Great Auk Brings A Record $21,600" A mounted extinct great auk sold at Sotheby's in London for a record natural-history-specimen price, purchased by the director of the Icelandic Museum of Natural History. -p. 24 — Lincoln Children's Zoo photo Promotional photo of the Children's Zoo train ride in Lincoln, NE, encouraging convention attendees to visit during the July convention. -p. 26 — "Convention Dates" Lists upcoming state auctioneer association conventions from May through the NAA National Convention in July. -p. 26 — "Ladies To Lincoln" by Margaret Berry Brief invitation encouraging Ladies Auxiliary members to attend the National Convention in Lincoln. -p. 27 — Room Reservation Forms Fillable reservation forms for the Radisson Cornhusker Hotel and Hotel Lincoln for convention attendees. -p. 28–34 — Auctioneer Booster Club Multi-page member directory of $5 contributors listed by state, from Alabama through "Elsewhere." -p. 34–36 — "The Members Say…" Six member letters: Eddie Pfister (North Royalton, OH) on newspaper publicity for his new auction career; Ross Kemp (Ontario) on dues and convention plans; Rubert Ainley (Dukedom, TN) on dues payment; Frederick C. Schwilke (Spokane, WA) on pursuing business education alongside auctioneering; H. M. Watson (Walkertown, NC) on steady sale attendance; W. H. Ytell (Carthage, MO) on cattle auctioneering and the upcoming Missouri convention; Johnny Koske (Palm Bay, FL) on advertising costs and Building Fund inquiry; Barney D. Welch (Austin, TX) on ethics and a record two-week, $2 million sales run. -p. 42 — Flower Show photo feature Photo feature on NAA member Jim Boswell (Unionville, PA), who supplied livestock for a Philadelphia Flower and Garden Show exhibit in March. -p. 43 — Humor fillers "Who's Flustered," "Report Card," and "Old Timer" joke items.Collection
NAM ArchivesCategory
Magazine