1973-12 (December) Auctioneer Issue (Volume 24, No. 12)
Name/Title
1973-12 (December) Auctioneer Issue (Volume 24, No. 12)Entry/Object ID
2024.2.326Description
The official publication of the National Auction Association. For decades, The Auctioneer has provided NAA auction professionals with insightful content to help them advance their careers, grow their business, stay connected to the industry and remain competitive in an ever-changing auction marketplace. Articles in The Auctioneer include legal advice, marketing tips, industry and state association news, member profiles and more. *Click on cover to view full issue.Context
In this issue: pp. 2–3 — "North Dakota Is Auction Country USA" by Bob Penfield, Convention Chairman: Preview of the 1974 NAA convention site, describing North Dakota's massive livestock, real estate, and equipment auction economy ahead of the Medora gathering. p. 3 — "Iowa Auctioneers Enjoy Famed Amana Colonies": Recap of the Iowa Auctioneers Association's 24th annual fall convention, including a champion auctioneer contest won by Col. John Swartzendruber and election of Howard Buckles as 1974 president. p. 4 — "Education and Success" by Terry Dunning: Overview of the NAA's expanded 1974 seminar program (Real Estate, Small Business Liquidations, Furniture/Merchandise Consignment, Bid Calling and Voice Analysis) and its instructors. p. 4 — "Governor Winthrop Desk Auctioned for $1750": A Cook's Auction Galleries estate sale nets over $4,000 for a tiger maple chest and other high prices for period furniture. p. 5 — Letter from Marty Higgenbotham: The Florida Auctioneers Association president thanks members for post-convention well-wishes and previews NAA educational programming. p. 6 — Mendenhall School of Auctioneering class photo: Captioned photo of the school's largest graduating class (Nov. 10, 1973) since its 1962 founding, naming all graduates and instructors. p. 7 — "President's Message" by Joe Donahoe: Thanks to the Iowa Auctioneers Association for its Amana Colonies convention hospitality, with Christmas/New Year wishes to members. p. 7 — "Former NAA President Walter Holford Dies": Obituary for Walter Holford, the NAA's first treasurer (1949) and president (1953–54), who died in Edwardsville, IL. pp. 8–9 — "IFYE Delegate to India, Cynthia, Writes Home" by Betty Jean Moore: Reprints a letter from Cynthia Fannon, a Virginia 4-H exchange student in India, describing her first impressions of Gwalior and Madhya Pradesh. p. 9 — "Woodworking Machinery Finds Excellent Demand": A Pennsylvania pallet and lumber company's equipment auction (conducted by J.V. Traegeser Industrial Auctioneers) draws buyers from ten states with strong prices on woodworking machinery. pp. 10–11 — "Know Your Director": Profile of NAA Director Lyle Erickson (Cresco, IA), tracing his path from farm boy and welder to prominent real estate auctioneer and 1970 Iowa State Champion Auctioneer. p. 11 — "1810 Duncan Phyfe Sofa Sets Record at $12,000": A Pennsylvania estate auction (the Quackenbush sale) sets a reported world record for a Duncan Phyfe sofa and produces strong prices on Chinese/Asian antiques. pp. 12, 14–18 — "Era of Consumerism and Regulations Requires New Methods in Marketing": Reprinted address by American Motors Sales Manager William G. Morgan to the National Auto Auction Association, arguing that the auto industry must proactively address consumer-protection criticism and regulatory costs. p. 20 — "1-Day Cattle Sale Tops $1 Million": The Albia Sales Co. (Iowa) reports a record one-day yearling cattle sale of $1,269,000 for 3,460 head. p. 21 — "N. Mexico Art Auction A Financial Success": Col. John R. Fishdick conducts the first professional art auction in Carlsbad, NM, netting over $8,600 for the Carlsbad Area Art Association. p. 21 — "It's A Girl!!": Birth announcement for Tammi Rae Layman, daughter of Layman Auction Company principals in Lincoln, NE. p. 22 — "German Dagger Brings $145 in Tenn. Auction": The George Wynne estate sale at historic Wynnewood (a 1828 log stagecoach inn in Castalian Springs, TN) draws 500 attendees and strong prices on antiques and primitives. p. 26 — Missouri Auction School class photo: Captioned group photo of the November 1973 graduating class in Kansas City, naming all students by row. p. 28 — "Boy Scout Benefit": Col. Ed B. Cherry Jr. conducts a successful Peninsula Council Boy Scouts benefit auction near Williamsburg, VA, averaging $7.34/minute. p. 41 — "1929 Plymouth Coupe Auctioned for $1,090": A restored antique Plymouth sells at public auction in Burwell, NE. p. 41 — "Auctioned Ming Dynasty Vase Brings $324,000": A London vase misjudged as worth only $240 by its owner sells for a record sum as a genuine Ming-dynasty piece. p. 42 — "Young Iowa Auctioneer Featured in Who's Who": Profile of teenage Iowa auctioneer/4-H leader Ernest A. Bloomer, recognized in Who's Who Among American High School Students. p. 45 — "$180,000 Buys Bowl; Two Records Broken": A Parke-Bernet Galleries sale of a 16th-century Medici porcelain bowl sets records for European porcelain and pre-19th-century decorative art. Regular Sections: p. 1 — Masthead & NAA Officer/Director Roster: Editorial staff, publication policy, ad rates, and full NAA leadership listing. pp. 24–25 — 1974 Pennsylvania Auctioneers Association Program & Silver Anniversary announcement: Full schedule for the PAA's 25th-anniversary convention at Host Inn, Harrisburg (Jan. 11–12, 1974), plus a decorative full-page anniversary graphic. p. 29 — "Advance Registration: 3 Day Seminar": Registration form for NAA seminars in Chicago and Las Vegas (Jan. 1974). pp. 30–39 — "The Auctioneer Booster Club": State-by-state roster of members who donated $5 to support the magazine. pp. 40–41 — "The Members Say...": Reader letters covering historic hog sale prices, membership renewals, a successful real estate/personal property auction near Tampa, and general NAA appreciation. p. 44 — "Across The Country" by Bernard Hart: Editor's column urging self-appraisal among auctioneers, promoting the seminar program, and recounting historical anecdotes from Fred Reppert and Cyrus Tow. p. 46 — "The Lighter Side...": Page of short jokes/anecdotes (prices, golf, robbery, cleanliness, etc.). p. 47 — "Wanted" (NAA slide submission notice): Call for 35mm convention slides for a national promotional film, due Dec. 29, 1973. p. 47 — Binder advertisement: NAA-branded binder for storing back issues of The Auctioneer, $3.00 postpaid.Collection
NAM ArchivesCategory
Magazine