1973-3 (March) Auctioneer Issue

Name/Title

1973-3 (March) Auctioneer Issue

Description

The official publication of the National Auction Association. For decades, The Auctioneer has provided NAA auction professionals with insightful content to help them advance their careers, grow their business, stay connected to the industry and remain competitive in an ever-changing auction marketplace. Articles in The Auctioneer include legal advice, marketing tips, industry and state association news, member profiles and more. *Click on cover to view full issue.

Context

Feature Articles — "National Auctioneers Week — April 2–7, 1973" (pp. 2–3) Announces the official NAA-sanctioned National Auctioneers Week and provides members with six specific promotional strategies, including a suggested template proclamation for use by state governors. — "Golf Course Brings $1,310,000 In One of Many Traiman Sales" (p. 4) Alfred Traiman, president of Louis Traiman Auction Company of Philadelphia, reviews the firm's strong 1972 real estate auction results — including a golf club that sold for $1,310,000 and a Philadelphia Main Line estate that brought $755,000 — and forecasts continued growth for 1973. — "Colorado President Is 'Community Builder'" (p. 7) Profile of Reuben Stroh, newly elected President of the Colorado Auctioneers Association and owner of a Loveland auction and real estate business, covering his wartime origins in auctioneering, civic service, and family life. — "'Oh, What a Fine Bunch of Cows'" (pp. 20–21) Reprinted from the Denver Post, January 10, 1973. Profile of Jim Odle, owner of Brush Livestock Commission Co. in Brush, CO, who built Colorado's largest hog and dairy auctions in seven years without formal training; NAA Director Chuck Cumberlin has since joined him in the business. — "Auctioneer Adds Flea Market, Arts and Crafts, to Enterprise" (pp. 22–23) Reprinted from the North Suncoast Times. Profile of Denver Colburn, owner of Colburn's Farmer's Market–Flea Market–Arts and Crafts Center on U.S. 98 north of Brooksville, FL, who developed a thriving multi-vendor mall on his 30-acre property while continuing to operate an adjacent auction house. — "Know Your Director — Jim Messersmith" (pp. 24–25) Profile of NAA Director Jim Messersmith of Jerome, ID; covers his 17-year career, the operations of Messersmith Auction Service (291 auctions in 1972), his nine consecutive years as NAA officer or director including a term as president, and his community activities. Association News — "Real Estate Seminar Creates Much Interest" (p. 3) Reports on the first NAA-sponsored Real Estate Seminar, held January 23 at the Chicago-West Holiday Inn; led by Delbert Winchester of Enid, OK, and Jim Stevens of Nashville, TN, with Terry Dunning as coordinator; 19 states were represented. — "Mississippians Record High Membership Mark" (p. 5) Reports on the eighth annual Mississippi Auctioneers Association convention in Jackson on February 4; covers the defeat of a licensing bill, officer elections, and the association's all-time high of 68 paid members. — "NAA To Select Meeting Sites Two Years Ahead" (p. 5) Reports on a resolution adopted by the NAA Board of Directors on December 29, 1972, requiring convention sites to be selected two years in advance and interested cities to notify the home office at least 60 days before the Annual Meeting. — "Advertising Contest" (p. 5) Notice from Advertising Contest Chairman Garth Wilber inviting NAA members to submit sale bills and brochures for the annual contest, which will have eight categories judged in color and black-and-white. — "Auxiliary Formed by North Carolina Ladies" (p. 6) Reports that the ladies of the Auctioneers Association of North Carolina formed an auxiliary at the January 27–28 meeting in Asheboro, electing four officers and three directors. — "Pennsylvania Now Has Auctioneer Commission" (p. 6) Margaret Berry of West Newton, PA, reports that after 10 years of effort, a Pennsylvania Auctioneers Commission was established in 1972, with Harry Davis and Bud Beam of the Western Chapter among the governor's appointees. — "Attendance Climbs at Minnesota Convention" (p. 8) Reports on the Minnesota Auctioneers Association convention held January 29 in St. Cloud; covers speakers, officer elections including Orlin Cordes as new president, and new board members. — "New Cattlearena Opens at Sioux Falls Yards" (p. 8) Reports on the January 18 opening of the new $200,000 Cattlearena at the Sioux Falls, SD, stockyards; features an electronic ring scale, seating for 300, and auctioneers Gary Wieman and Maynard Jensen. — "Ohio Convention Has Record Attendance" (p. 9) Reports on the Ohio Auctioneers Association annual meeting in Columbus, January 13–14; covers entertainment by the Flowers Family, election of new officers including Cal Nethero as President, a dues increase to $15.00, and induction of 170 new members. — "North Carolina Group in Semi Annual Meet" (p. 21) Reports on the Auctioneers Association of North Carolina's semi-annual convention in Asheboro, January 27–28; covers officer elections, the formation of the Ladies Auxiliary, and a vote to hold the annual convention in the Hickory-Statesville area June 23–24. — "West Virginia's Champion" (p. 21) Profile of Col. Carl Minor, West Virginia Champion Auctioneer, who operates Ohio Valley Auction in Chester, WV, with his family; describes his start in auctioneering, his square dance band, and his financial contributions toward the NAA national headquarters. — "Two South Dakota Men Become Bank Directors" (p. 21) Reports that Curtis Price of Madison, SD, was named to the board of Northwestern National Bank, and Vernell Johnson of Lyons, SD, to the United National Bank of South Dakota; both are veteran auctioneers and former SDAA officers. — "Pennsylvanians Hold Interesting Meeting" (pp. 25–26) Reports on the Pennsylvania Auctioneers Association annual meeting in Hershey, January 13; covers the re-election of Clay Hess as president, the creation of the five-man Auctioneers Commission and its appointees, and the selection of Ralph W. Horst as Pennsylvania Auctioneer of the Year. — "1973 World Livestock Auctioneer Champion" (p. 19) Announces the 1973 World Livestock Auctioneer Championship, to be held June 23 at the Norfolk, NE, Livestock Market, Inc., sponsored by Competitive Livestock Marketing Association; describes judging criteria and regional awards. — "Alabama Fatality" (p. 4) Brief notice that Col. Terry Duncan of Madison, AL, died in an accident on January 1; he was an associate of John A. Horton Realty & Auction Co. and a charter member of the Alabama Auctioneers Association. Regular Sections — The Ladies Auxiliary (p. 6) — Covers the formation of the North Carolina Ladies Auxiliary and Margaret Berry's report on the new Pennsylvania Auctioneers Commission; includes the full NAA Ladies Auxiliary officer roster for 1972–1973. — Convention Dates (p. 3) — Lists upcoming state and national auctioneer association convention dates from March through July 1973, including the National Auctioneers Convention at the St. Petersburg Hilton Hotel, July 19–21. — Membership (pp. 10–14) — Multi-page roster of NAA memberships processed January 16 through February 15; asterisks denote new members; significant concentration of new Kentucky, Mississippi, Iowa, and Texas members. — "Mail Delivery Service" (p. 18) — Editor's item noting a member received his December 1972 issue in mid-January 1973; uses the incident to criticize declining postal service quality while praising local postal workers. — "Convention Pictures" (p. 8) — Notice asking members who paid for but did not receive photographs from the 1972 National Convention in Dallas to contact the NAA home office; charges are being filed against the photographer. — Know Your Director — Jim Messersmith (pp. 24–25) — See Feature Articles above. — Across the Country, by Bernard Hart (p. 37) — Editor's column focusing on the scale and influence of the Denver Stock Show livestock auctions; reports that Fleckvieh females at the Dallas Fairmont Hotel averaged $17,572 and bulls averaged $13,793; also references a Charolais auction held in the Four Seasons Sheraton in Toronto. — The Members Say… (pp. 35–36) — Letters from Clint and Lou Peterson (Webster City, IA), Denver Colburn (Brooksville, FL), John Anderson (Lafayette, IN), Jack Peoples (Chesapeake, VA), Col. John Fishdick (Carlsbad, NM), William L. Gaule (Chatham, IL), A.T. Morris (Durham, NC), and J.C. Carter (Scottsville, KY). — The Lighter Side (pp. 38–39) — Two-page humor section featuring jokes on topics including vacations, politics, and brain transplants. — The Auctioneer Booster Club (pp. 26–34) — Multi-page alphabetical listing by state of NAA members who paid $5.00 to have their names published in support of the magazine for one year. — "Auto Auction Group Has Film Presentation" (p. 7) — Reports that the National Auto Auction Association produced a color slide-and-tape presentation to acquaint auto dealers and fleet officials with the advantages of buying and selling used cars at auction; first shown in Scottsdale, AZ, February 3. — "In Memory of Tom Berry" (p. 21) — Small memorial notice placed by wife Margaret and family for Tom Berry, who passed away March 28, 1962. — Missouri Auction School Graduating Class Photo & Roster (p. 12) — Full-page group photograph and complete name-and-hometown roster of the January 1973 graduating class of Missouri Auction School, Kansas City, MO.

Collection

NAM Archives

Category

Magazine

Acquisition

Accession

2024.2

Source or Donor

National Auction Association

Acquisition Method

NAM Archives

Lexicon

LOC Thesaurus for Graphic Materials

Magazines, Auctioneers, Auctions

Publication Details

Publication Type

Magazine

Author

National Auction Association

Volume/Number/Issue

Vol. 24, No. 3

Publisher

National Auction Association

Date Published

Mar 1973

Time Period

20th Century

Relationships

Related Person or Organization

Person or Organization

Bernard Hart, Morris Fannon, Joe Donahoe, Wylie Rittenhouse, Henry Rasmussen, Garth Wilber, C.P Terry Dunning, Delbert Winchester, Jim Stevens, Al Traiman, Terry Duncan, Phil Sanders, Ed Edens, Charles "Buddy" Axley, Lew Henderson, Virgil Irwin, Tommy Buford, K.C. Stewart, Reuben Stroh, Nan Gilbert, Margaret Berry, Harry Davis, Bud Beam, Wayne Pike, Milo Fodness, Wayne Ediger, Roy B. Johnson, Curt Lindahl, Don Babbitt, John W. Elder, Orlin Cordes, Marcel Reisch, Nancy Hitchcock, Gary Wieman, Maynard Jensen, Earl Wieman, Vernell Johnson, Floyd B. Rhoades, Jim Peddicord, Cal Nethero, Richard T. Kiko, Gary Cain, Newt Dilgard, Floyd Cooper, Van Smith, Walter Hartman, Richard Babb, Emerson Marting, Gene Slagle, Robert Steffes, Jim Odle, Charles E. Cumberlin, Denver Colburn, Dan Abernathy, Worth Reynolds, Billy Dunn, Carl Minor, Clay Hess, George Paich, Richard Moyer, Larry Reed, Dennis Welker, Arthur Heller, Charles Beam, Ralph W. Horst, Jim Messersmith, J.W. Messersmith, John R. Fishdick, Lou Peterson, Clint Peterson, John Anderson, Jack Peoples, William L. Gaule, J.C. Carter, A.T. Morris, Ross Kemp, Richard W. Dewees, Boyd Michael, Dean Cates, John A. Horton, National Auction Association, Mississippi Auctioneers Association, Colorado Auctioneers Association, Minnesota Auctioneers Association, Ohio Auctioneers Association, Pennsylvania Auctioneers Association, Pennsylvania Auctioneers Commission, Auctioneers Association of North Carolina, North Carolina Ladies Auxiliary, South Dakota Auctioneers Association, NAA Ladies Auxiliary, Louis Traiman Auction Company, Messersmith Auction Service, Brush Livestock Commission Co., Weld County Livestock Commission, Ohio Valley Auction, Colburn's Farmer's Market–Flea Market–Arts and Crafts Center, Competitive Livestock Marketing Association, Livestock Market Digest, Livestock Merchandising Institute, Norfolk (NE) Livestock Market, Inc., National Auto Auction Association (NAAA), Western College of Auctioneering, Missouri Auction School, Reppert School of Auctioneering, Knotts School of Auctioneering, Reisch Auction College, Mendenhall School of Auctioneering, Nashville Auction School, Britten Auction Academy, Superior School of Auctioneering, John A. Horton Realty & Auction Co., Covered Wagon Industries, R & R Enterprises, Stowers Auction Co., Madison Livestock Auction Market, Northwestern National Bank of Madison, United National Bank of South Dakota, Mutual of Omaha, A. Marcus Co., Sheldon Cord Products, Antique & Allied Trading Co. Ltd., Tri Metric Smart Signs, Burton Printing Co., Smart Art Paper Products, Cardprint, Roy Wheeler Realty Company, General Services Administration

Related Places

Place

* Untyped Place

Lincoln, Nebraska, Philadelphia, Pennsylvania, Jackson, Mississippi, Asheboro, North Carolina, Hershey, Pennsylvania, St. Cloud, Minnesota, Columbus, Ohio, Brush, Colorado, Brooksville, Florida, Jerome, Idaho, Chester, West Virginia, Norfolk, Nebraska, Sioux Falls, South Dakota, Denver, Colorado, Chicago, Illinois, St. Petersburg, Florida, Toronto, Ontario

Related Publications

Publication

The Auctioneer

Outgoing Loans

Loan Out

OL2024.4

Create Date

October 17, 2025

Update Date

May 22, 2026