1974-10 (October) Auctioneer Issue (Volume 25, No. 10)

Name/Title

1974-10 (October) Auctioneer Issue (Volume 25, No. 10)

Entry/Object ID

2024.2.320

Description

The official publication of the National Auction Association. For decades, The Auctioneer has provided NAA auction professionals with insightful content to help them advance their careers, grow their business, stay connected to the industry and remain competitive in an ever-changing auction marketplace. Articles in The Auctioneer include legal advice, marketing tips, industry and state association news, member profiles and more. *Click on cover to view full issue.

Context

In this issue: Feature Articles: pp. 2–4 — "The Word Is Participation" by Bob Losey: An NAA director argues that members only get value from the Association if they actively participate — entering advertising contests, promoting National Auctioneers Week, attending seminars, and going to conventions. p. 5 — "Pickwith Champion At Ohio Auctioneers Day": Gail Pickwith (Berlin Heights/Center, Ohio) wins the $300 championship title over 60 other competitors at the Ohio State Fair's Auctioneer's Day. p. 5 — "Christopher W. Quinn": Birth announcement for the son of Mr. and Mrs. Michael Quinn (Washington, Pa.); father is Secretary-Treasurer of the Pennsylvania Auctioneers Association. p. 5 — "Open Heart Surgery": West Memphis, Ark. auctioneer Virgil Irwin is reported recovering well from successful open-heart surgery. p. 6 — "Common Sense in the Auction Business" by Leo Jesion: Ten practical rules for hiring, managing, and fairly compensating auction help. p. 6 — "John Brown Killed in Crash of Private Plane": A 33-year-old Shelbina, Mo. auctioneer and livestock-market co-owner dies piloting his own plane into a farmstead near Shelbyville, Mo. p. 12 — "To the Highest Bidder": Update on the NAA's in-progress 30-minute documentary on the auction profession, produced with the Nebraska ETV Network, seeking member help getting it broadcast nationwide. p. 12 — "Massachusetts Group Hold Active Programs": The Massachusetts Auctioneers Association hosts a lecture by George Michael and plans a large multi-state public auction in Hingham. p. 16 — "Kentucky Auctioneer Celebrates 28th Year": Profile of Col. Cliff Ledford's career since his 1946 graduation from auction school, his family firm, and his creed of honest dealing. p. 22 — "An Adventure to Remember" by Margaret Berry: A tongue-in-cheek but pointed account of a breakdown-plagued mobile-home trip to the Medora convention, praising the event's food/entertainment while urging more careful vetting of officer nominees. p. 27 — "Reppert School of Auctioneering": Full roster and class photo caption for the July 29–August 19, 1974 graduating class in Decatur, Ind. (nearly 90 students, plus instructors). p. 28 — "There's Room at the Top" by Dean Fleming: Promotes the NAA's February 1975 St. Louis seminar as a genuine career-advancement opportunity. p. 28 — "Iowa's Carl Setterberg Is Stricken Fatally": Veteran Burlington, Iowa auctioneer (NAA member since 1950, 50-year career) dies unexpectedly shortly after recovering from leg surgery. p. 40 — "Oregon Association Begins Second Year": The Northwest Auctioneers Association (Oregon) marks its 12th meeting/first anniversary, elects new officers, and plans a state-fair booth. pp. 42–43 — "Auctioneers in the Limelight At Missouri Museum Opening": A benefit auction and tribute to deceased local auctioneers mark the opening of the W. P. "Diamond Billy" Hall Museum in Lancaster, Mo., attended by a visiting South African auction student. pp. 44–45 — "Across The Country" by Bernard Hart: Editor's column recapping Medora convention records (Fun Auction proceeds, states represented), honoring retiring Treasurer Henry Rasmussen, and noting visitors to the NAA office. pp. 46–47 — "The Lighter Side...": A page of general-interest jokes and one-liners (golf, gambling, marriage), not auctioneering-specific. Regular Sections: p. 1 — Masthead & NAA Officers/Directors: Editor Bernard Hart, Assistant Jan Merritt; full officer/director roster; ad rates; publication info. p. 4 — "College at Home": Announcement of University of Nebraska (SUN) home-study Accounting and Psychology courses via ETV. p. 7 — "Convention Dates" box: State conventions through year-end plus the 1975 National convention (Galt House, Louisville, Ky.). p. 7 — "National Auctioneers Association Standing Committees 1974-75": Full committee rosters (Advertising Contest, Film, Awards & Plaques, National Auctioneers Week, Membership, Audit-Budget, Education, Convention Site). pp. 8–9 — "The Ladies Auxiliary" column: Letters from state auxiliary leaders (Carol Vos, Iowa) plus a shared recipe (Brenda Higgenbotham). p. 9 — Tennessee Auxiliary recap, "History Answers" (Jefferson quote), "Col. Fishdick is Chosen to Conduct Art Auction," and the 1974-75 Ladies Auxiliary Officers box. pp. 10–11 — Financial Statements: Dana F. Cole & Company's audit opinion letter and the NAA General Fund Statement of Cash Receipts and Disbursements (year ended June 30, 1974). p. 20 — Photo caption (Missouri State Fair grand champion steer sale) and "Membership Directory" renewal reminder. pp. 30–39 — "The Auctioneer Booster Club": State-by-state directory of paying $5 supporters. p. 40 — "The Members Say...": Reader letters (Steven Rosen, Ron Tuggle, J. W. Shapley). p. 43 — "Paraphrasing Thomas Adams...": Short quote/reflection on taxation. p. 47 — NAA emblem order notice.

Collection

NAM Archives

Category

Magazine

Acquisition

Accession

2024.2

Source or Donor

National Auction Association

Acquisition Method

NAM Archives

Lexicon

LOC Thesaurus for Graphic Materials

Magazines, Auctions, Auctioneers

Publication Details

Publication Type

Magazine

Volume/Number/Issue

Vol. 25, No. 10

Publisher

National Auction Association

Date Published

Oct 1974

Time Period

20th Century

Relationships

Related Person or Organization

Person or Organization

Bernard Hart, Wylie Rittenhouse, C.P Terry Dunning, Joe Donahoe, Harvey C. Lambright, Dean Fleming, Missouri Auction School, Reisch World Wide College of Auctioneering, Iowa Auctioneers Association, Knotts School of Auctioneering, Nebraska Auctioneers Association

Related Publications

Publication

The Auctioneer

Outgoing Loans

Loan Out

OL2024.4

Create Date

October 19, 2025

Update Date

September 8, 2026