Name/Title
1974-3 (March) Auctioneer Issue (Volume 25, No. 3)Entry/Object ID
2024.2.313Description
The official publication of the National Auction Association. For decades, The Auctioneer has provided NAA auction professionals with insightful content to help them advance their careers, grow their business, stay connected to the industry and remain competitive in an ever-changing auction marketplace. Articles in The Auctioneer include legal advice, marketing tips, industry and state association news, member profiles and more.
*Click on cover to view full issue.Context
In this issue:
Feature Articles:
- p. 2, 3- "Charles Corkle's Death Brings Sad Note to Auction Industry"
Obituary/tribute to longtime Nebraska livestock auctioneer Charles Corkle, NAA past president (1961–62), detailing his 50-year career and honors.
- p. 3- "Killed in Collision"
Brief obituary for Brad Rule, a 23-year-old Wisconsin auctioneer killed in a head-on car crash.
- p. 4- "Minnesota's 25th Anniversary Marks Group's Greatest Event"
Recap of the Minnesota State Auctioneers Association's 25th annual convention in Mankato, including new officers and record first-time membership.
- p. 4- "'Do More for '74' Goal Of Massachusetts Group"
Overview of the Massachusetts State Auctioneers Association's 13th year initiatives and speaker lineup under President Louis Cook.
- p. 5- "Ruth Stambler Dies In Honolulu Hospital"
Obituary for Ruth F. Stambler, wife of NAA member Louis L. Stambler.
- p. 5- "Advertising Display Is Hook and Ladder Truck"
Feature on two Oneonta, NY auctioneers who restored a kiddie fire-truck ride for promotional/charity use.
- p. 6- "Advertising Contest" (Dave Tracy, Chairman)
Announces the NAA's annual sale-bill/brochure advertising contest categories and judges ahead of the Medora convention.
- p. 7- "New Hampshire Auctioneers Work To Promote Their Profession"
Details a plan for NH Auctioneers Association members to run a televised charity auction for the New Hampshire Network (PBS).
- p. 8–10- "AUCTION -- A Way of Life" (Sallie Holway)
In-depth profile of the Lancaster, Kentucky auctioneering trio of Cecil Arnold, Ray Hammonds, and Lonnie Napier, covering their backgrounds and partnership.
- p. 12- "Aid From Former NAA Presidents"
Lists 16 past NAA presidents who volunteered to answer questions from newer auctioneers, by specialty and contact info.
- p. 16- "'Thank You From Penna'" (Margaret Berry)
Short note on Pennsylvania's successful 25th anniversary program and new officers (Hubert Post, George Paich).
- p. 16- "Minnesota Farm Land Brings $1090 Per Acre"
Reports a record per-acre price for unimproved farmland sold near Albert Lea, Minnesota.
- p. 16- "Enroute to Medora"
Travel feature on the Little Big Horn battlefield in Montana, relevant to those driving to the NAA's Medora convention.
- p. 18- "In Memory of Tom Berry" (poem, Margaret Berry)
Memorial poem for the late Tom Berry.
- p. 18- "Auctioneer's Son Dies"
Brief note on the death of Col. and Mrs. Bill Jones' son in an auto accident, Pickett, Wisconsin.
- p. 20–24- "Seminar Program — 1974"
Recap of the NAA's 1974 educational seminars (Chicago/Las Vegas), including instructor list, full registrant roster, and member testimonial letters.
- p. 25- "Vintage Rail Coaches Auctioned" (Edward C. Burks)
Reprinted news story on four vintage railroad coaches sold at a Flemington, NJ auction for a combined $20,800.
- p. 38- "An Auctioneer Appraisal" (Gail Olson Folkers)
Personal essay by the daughter of veteran Wisconsin auctioneer Willard Olson, recalling growing up around his auctions.
Regular Sections:
- p. 1- Masthead / Editorial Info / NAA Officer & Director Roster
Standard publication info, editor listing, ad rates, and full NAA leadership roster.
- p. 3- "Convention Dates"
Recurring calendar of upcoming state and national auctioneer convention dates.
- p. 3- "Bank Auctions Shares"
Short news item on a New Jersey bank auctioning fractional shares of its own stock.
- p. 6- "Common Sense in the Auction Business" (Leo Jesion)
Recurring column; this installment covers the case for using P.A. sound systems.
- p. 18- Ladies Auxiliary to the NAA — Officers 1973–1974
Recurring listing of Ladies Auxiliary leadership.18"Not Easy" / "Search" (jokes)Short humor items.
- p. 26–35- "The Auctioneer Booster Club"
Recurring annual directory of members who donated $5 to have their names listed, organized by state.
- p. 36–38- "The Members Say..."
Recurring letters-to-the-editor column from NAA members.
- p. 40–41- "Across The Country" (Bernard Hart)
Recurring editor's column covering member news, historical/trivia notes, and NAA business.
- p. 41- "Living" (poem, Col. A. G. "Dick" Miller)
Recurring poetry feature.
- p. 42–44- "The Lighter Side..."
Recurring joke/humor column.Collection
NAM ArchivesAcquisition
Accession
2024.2Source or Donor
National Auction AssociationAcquisition Method
NAM ArchivesLexicon
LOC Thesaurus for Graphic Materials
Magazines, Auctions, AuctioneersPublication Details
Publication Type
MagazineVolume/Number/Issue
Vol. 25, No. 3Publisher
National Auction AssociationDate Published
Mar 1971Time Period
20th CenturyRelationships
Related Person or Organization
Person or Organization
Bernard Hart, Joe Donahoe, David H. Tracy, Grover Howell, Charles Corkle, Charles E. Cumberlin, James E. Wilson, Homer Pollock, Ernest Niemeyer, NAA Ladies Auxiliary, Reppert School of Auctioneering, Missouri Auction School, Minnesota Auctioneers Association, Massachusetts Auctioneer AssociationRelated Publications
Publication
The AuctioneerCreate Date
October 19, 2025Update Date
July 16, 2026