Name/Title
1974-4 (April) Auctioneer Issue (Volume 25, No. 4)Entry/Object ID
2024.2.314Description
The official publication of the National Auction Association. For decades, The Auctioneer has provided NAA auction professionals with insightful content to help them advance their careers, grow their business, stay connected to the industry and remain competitive in an ever-changing auction marketplace. Articles in The Auctioneer include legal advice, marketing tips, industry and state association news, member profiles and more.
*Click on cover to view full issue.Context
In this issue:
Feature Articles:
2–3- North Dakota Is—Convention Country
Recap of the North Dakota Auctioneers Association's March 1–3 convention in Carrington, N.D., including its first-ever separate livestock/merchandise auctioneer contests (won by Kelly Fischer and Stanley Wald) and previews of the July NAA national convention in Medora.
5- Antique Auction Gets $116,000 in 12 Hours
A Feb. 28 antique auction in Hot Springs, Ark., run by James E. and Joe R. Wilson, grossed over $116,000 despite the auctioneers being ill, with help from colleague Jim Stevens.
6- Common Sense in the Auction Business (by Leo Jesion)
Second installment on PA systems, illustrating with two anecdotes how a portable sound system boosted sale prices and offering tips on mic etiquette.
7- Kansas Land Auction Reflects $5 Wheat
4,240 acres of the George M. Robb Estate sold for over $1.5 million in Colby, Kansas, with proceeds benefiting seven area hospitals.
8- Know Your Director
Profile of NAA director Charles (Chuck) Cumberlin of Brush, Colo.—his Navy service, auction schooling, career, and civic involvement.
12–13- New Hampshire's 'Cols.' Will Conduct TV Auction
New Hampshire Network (Channel 11) is enlisting NH Auctioneers Association members to run an on-air fundraising auction for public television, hosted by George Michael.
14–15- Livestock Auctioneer Championship To Be In World's Fair City
Preview of the 1974 World Livestock Auctioneer's Championship (June 15, Spokane, Wash.), including format, prizes, and a full entry form.
18- Ohio Man Successful in Selling and Police Work
Profile of Gene Simpkins, a Cincinnati auctioneer/police School Resource Officer who raised $17,000 for a Catholic high school via benefit auctions.
20–21- Ohio Officers 1974 / Richard Kiko To Head Ohio Auctioneers Group
Photo and recap of the Ohio Auctioneers Association's Jan. 12–13 Columbus meeting; Richard Kiko elected president among other new officers.
22- Books Attract High Bids (by Bradford F. Swan)
A Rhode Island auction of Varnum Museum/Historical Society material saw strong prices for Lincoln-signed documents and rare books, though slavery-related items underperformed.
42–43- Mendenhall School of Auctioneering
Class photo and roster of the March 1974 auctioneering class at the Mendenhall School, High Point, N.C.
43- Auctioneer Film StripPromotes "Ray Lum: Mule Trader," an 18-minute film about a veteran Vicksburg, Miss. horse/mule/cattle trader.
46–47- Half-Century of Crying Sales for Carl Setterberg, Burlington, Iowa (by Lloyd Maffitt)Profile marking auctioneer Carl Setterberg's 50th anniversary in the business, covering his career highlights, including an unusual 1949 funeral-home sale.
Regular Sections:
1- Masthead / NAA Officers & Directors
Standard publication info, editor listing, and roster of NAA officers/directors.
3- Convention Dates (box)
Calendar of upcoming state and national auctioneer conventions, April–July 1974.
4- President's Message (Joseph Donahoe)Reflects on travel disruptions and self-discipline in facing uncontrollable situations.
5- OUR COVER
Describes cover photo of the new Sioux Falls Stock Yards cattle facility.
9- Convention Notes (box)Logistics update on the 1974 NAA Convention in Medora, N.D. (July 22–25).
16- Ladies Auxiliary to the NAA — Officers 1973–1974
Roster listing.
30–39- The Auctioneer Booster Club
State-by-state directory of members who donated $5 to support the magazine.
40–41- The Members Say...
Letters column with reader correspondence (Maynard Jensen, Jim Vaughan, Reino Tuominen, Col. Alford Lowery, Ross Kemp).
44- Across The Country (Bernard Hart)
Editor's column on office costs, busy auction season, and convention promotion.Collection
NAM ArchivesAcquisition
Accession
2024.2Source or Donor
National Auction AssociationAcquisition Method
NAM ArchivesLexicon
LOC Thesaurus for Graphic Materials
Magazines, Auctions, AuctioneersPublication Details
Publication Type
MagazineVolume/Number/Issue
Vol. 25, No. 4Publisher
National Auction AssociationDate Published
Apr 1974Time Period
20th CenturyRelationships
Related Person or Organization
Person or Organization
National Auction Association, Bob Penfield, Bernard Hart, Chuck Cumberlin, Missouri Auction School, Mendenhall School of Auctioneering, Florence L. Cornell, Archie Moody, Hubert Post, Knotts School of Auctioneering, Wilbert Kroh, Reppert School of AuctioneeringRelated Publications
Publication
The AuctioneerCreate Date
October 19, 2025Update Date
July 27, 2026