1974-4 (April) Auctioneer Issue (Volume 25, No. 4)

Name/Title

1974-4 (April) Auctioneer Issue (Volume 25, No. 4)

Entry/Object ID

2024.2.314

Description

The official publication of the National Auction Association. For decades, The Auctioneer has provided NAA auction professionals with insightful content to help them advance their careers, grow their business, stay connected to the industry and remain competitive in an ever-changing auction marketplace. Articles in The Auctioneer include legal advice, marketing tips, industry and state association news, member profiles and more. *Click on cover to view full issue.

Context

In this issue: Feature Articles: 2–3- North Dakota Is—Convention Country Recap of the North Dakota Auctioneers Association's March 1–3 convention in Carrington, N.D., including its first-ever separate livestock/merchandise auctioneer contests (won by Kelly Fischer and Stanley Wald) and previews of the July NAA national convention in Medora. 5- Antique Auction Gets $116,000 in 12 Hours A Feb. 28 antique auction in Hot Springs, Ark., run by James E. and Joe R. Wilson, grossed over $116,000 despite the auctioneers being ill, with help from colleague Jim Stevens. 6- Common Sense in the Auction Business (by Leo Jesion) Second installment on PA systems, illustrating with two anecdotes how a portable sound system boosted sale prices and offering tips on mic etiquette. 7- Kansas Land Auction Reflects $5 Wheat 4,240 acres of the George M. Robb Estate sold for over $1.5 million in Colby, Kansas, with proceeds benefiting seven area hospitals. 8- Know Your Director Profile of NAA director Charles (Chuck) Cumberlin of Brush, Colo.—his Navy service, auction schooling, career, and civic involvement. 12–13- New Hampshire's 'Cols.' Will Conduct TV Auction New Hampshire Network (Channel 11) is enlisting NH Auctioneers Association members to run an on-air fundraising auction for public television, hosted by George Michael. 14–15- Livestock Auctioneer Championship To Be In World's Fair City Preview of the 1974 World Livestock Auctioneer's Championship (June 15, Spokane, Wash.), including format, prizes, and a full entry form. 18- Ohio Man Successful in Selling and Police Work Profile of Gene Simpkins, a Cincinnati auctioneer/police School Resource Officer who raised $17,000 for a Catholic high school via benefit auctions. 20–21- Ohio Officers 1974 / Richard Kiko To Head Ohio Auctioneers Group Photo and recap of the Ohio Auctioneers Association's Jan. 12–13 Columbus meeting; Richard Kiko elected president among other new officers. 22- Books Attract High Bids (by Bradford F. Swan) A Rhode Island auction of Varnum Museum/Historical Society material saw strong prices for Lincoln-signed documents and rare books, though slavery-related items underperformed. 42–43- Mendenhall School of Auctioneering Class photo and roster of the March 1974 auctioneering class at the Mendenhall School, High Point, N.C. 43- Auctioneer Film StripPromotes "Ray Lum: Mule Trader," an 18-minute film about a veteran Vicksburg, Miss. horse/mule/cattle trader. 46–47- Half-Century of Crying Sales for Carl Setterberg, Burlington, Iowa (by Lloyd Maffitt)Profile marking auctioneer Carl Setterberg's 50th anniversary in the business, covering his career highlights, including an unusual 1949 funeral-home sale. Regular Sections: 1- Masthead / NAA Officers & Directors Standard publication info, editor listing, and roster of NAA officers/directors. 3- Convention Dates (box) Calendar of upcoming state and national auctioneer conventions, April–July 1974. 4- President's Message (Joseph Donahoe)Reflects on travel disruptions and self-discipline in facing uncontrollable situations. 5- OUR COVER Describes cover photo of the new Sioux Falls Stock Yards cattle facility. 9- Convention Notes (box)Logistics update on the 1974 NAA Convention in Medora, N.D. (July 22–25). 16- Ladies Auxiliary to the NAA — Officers 1973–1974 Roster listing. 30–39- The Auctioneer Booster Club State-by-state directory of members who donated $5 to support the magazine. 40–41- The Members Say... Letters column with reader correspondence (Maynard Jensen, Jim Vaughan, Reino Tuominen, Col. Alford Lowery, Ross Kemp). 44- Across The Country (Bernard Hart) Editor's column on office costs, busy auction season, and convention promotion.

Collection

NAM Archives

Category

Magazine

Acquisition

Accession

2024.2

Source or Donor

National Auction Association

Acquisition Method

NAM Archives

Lexicon

LOC Thesaurus for Graphic Materials

Magazines, Auctions, Auctioneers

Publication Details

Publication Type

Magazine

Volume/Number/Issue

Vol. 25, No. 4

Publisher

National Auction Association

Date Published

Apr 1974

Time Period

20th Century

Relationships

Related Person or Organization

Person or Organization

National Auction Association, Bob Penfield, Bernard Hart, Chuck Cumberlin, Missouri Auction School, Mendenhall School of Auctioneering, Florence L. Cornell, Archie Moody, Hubert Post, Knotts School of Auctioneering, Wilbert Kroh, Reppert School of Auctioneering

Related Publications

Publication

The Auctioneer

Outgoing Loans

Loan Out

OL2024.4

Create Date

October 19, 2025

Update Date

July 27, 2026