1974-5 (May) Auctioneer Issue (Volume 25, No. 5)
Name/Title
1974-5 (May) Auctioneer Issue (Volume 25, No. 5)Entry/Object ID
2024.2.323Description
The official publication of the National Auction Association. For decades, The Auctioneer has provided NAA auction professionals with insightful content to help them advance their careers, grow their business, stay connected to the industry and remain competitive in an ever-changing auction marketplace. Articles in The Auctioneer include legal advice, marketing tips, industry and state association news, member profiles and more. *Click on cover to view full issue.Context
In this issue: p. 2 — "North Dakota Is — Indian Country": A promotional/historical travelogue on Sioux, Mandan, and Arikara tribal history in the Dakotas, encouraging convention-goers to sightsee en route to Medora. pp. 2–3 — "Montana Auctioneers Enjoy Greatest Program": Recap of the Montana Auctioneers Association's March convention in Billings, including seminars, contest winners, and new officer elections. p. 3 — "Our Cover": Caption identifying the auctioneers pictured on the cover conducting the "Stringbean" Akeman estate auction. p. 5 — "If You Are Going to Medora": A checklist of pre-convention to-dos (reservations, rodeo entries, clothing, cameras). p. 5 — "NAA Members to the Rescue of Bob Losey": Fellow auctioneers Andy Bushell and Bill Johnson step in to run Bob Losey's Renton Auction Company after he's injured. pp. 6–7 — "Common Sense in the Auction Business" by Leo Jesion: A 12-point list of sales-psychology and professionalism tips for auctioneers. p. 7 — "Wheat Land Auction Tops $800 Per Acre": Merle "Rip" Van Winkle sells Kansas wheat/grass land for a record $363,000 total. p. 8 — "Know Your Director" (Merle D. Straw Jr.): Profile of the New Hampshire director's path from antiques dealer to auctioneer and state licensing board member. p. 10 — "$5,000 African Safari" / "Model T Brings $3,800": Short items on a Florida charity auction and a Wisconsin estate sale of unusual collectibles. p. 16 — "Bloomington Site of Illinois Spring Meeting": Recap of the Illinois State Auctioneers Association's spring convention, coin talk, and door prizes. pp. 20–21 — "Western College of Auctioneering": Names the March 1974 graduating class pictured on p. 20, row by row, with hometowns. p. 22 — "Yesteryear's Auctioneer Needed a Strong Voice": A 1918 newspaper reprint about a loud-voiced cattle-caller, submitted by a reader who connects him to a past NAA president. pp. 24–26 — "Estate of Grand Ole Opry and Hee Haw Television Star Sold at Auction" by Hubert D. Songer: Detailed account of the sale of David "Stringbean" Akeman's personal property and 140-acre farm following his and his wife's murder, drawing a crowd of ~10,000. p. 28 — "Is Your Advertising Showing?" by Chuck Cumberlin: Essay urging auctioneers to take a more personalized, professional approach to their printed advertising. Regular Sections: p. 1 — Masthead & NAA Officer/Director Roster: Standard front matter listing editor, officers, directors, and executive office info. p. 3 — "Convention Dates": Recurring calendar of upcoming state and national auctioneer conventions. p. 4 — "President's Message" by Joseph Donahoe: Reflects on business conditions for auctioneers and previews the Medora convention. p. 7 — "Advertising Contest" announcement by Chuck Cumberlin: Recurring NAA contest requiring entrants to display the NAA emblem/membership line in their ads. p. 8 — "Financial Facts": Recurring column of consumer economic statistics (average age, income, spending). p. 12 — "Convention Notes": Update on logistics for the Medora convention (shuttle buses, rodeo purse, buffalo barbeque). p. 18 — "60 Second Sermon": Recurring brief inspirational/devotional item (this issue on Proverbs 13:19). pp. 22, 42 — "An Auctioneer's Thoughts" / "A Mystery": Reader-submitted poems by Col. A. G. "Dick" Miller. pp. 30–39 — "The Auctioneer Booster Club": State-by-state alphabetical listing of members who paid $5 to have their names printed in support of the magazine. p. 40 — "The Members Say...": Reader letters column (Indian art auction report, Mexico travel anecdote, request to reprint old "Pops Ponderings" columns). p. 40 — "An Advertiser Says": Testimonial blurb from an advertiser (Tri-Metric Signs) praising the publication. p. 44 — "Across The Country" by Bernard Hart: Editor's column on National Auctioneers Week promotion and convention buildup. p. 46 — "The Lighter Side...": Recurring page of short jokes/anecdotes.Collection
NAM ArchivesCategory
Magazine