1974-6 (June) Auctioneer Issue (Volume 25, No. 6)
Name/Title
1974-6 (June) Auctioneer Issue (Volume 25, No. 6)Entry/Object ID
2024.2.324Description
The official publication of the National Auction Association. For decades, The Auctioneer has provided NAA auction professionals with insightful content to help them advance their careers, grow their business, stay connected to the industry and remain competitive in an ever-changing auction marketplace. Articles in The Auctioneer include legal advice, marketing tips, industry and state association news, member profiles and more. *Click on cover to view full issue.Context
In this issue: Feature Articles: - pp. 2–6 — NAA Convention Program (Medora, N.D., July 22–25, 1974): Full four-day schedule for the National Auctioneers Association's annual convention at the Rough Rider Hotel, chaired by Bob Penfield, including trail rides, a Governors' Luncheon, a championship rodeo, and the business meeting/officer elections. - p. 7 — President's Message: President Joseph Donahoe reflects on growing cooperation among auctioneers nationwide and previews the Medora convention. (Note: a portion of this text is obscured by a print defect — see review section.) - pp. 8–9 — "Common Sense in the Auction Business" by Leo Jesion: A former bricklayer-turned-auctioneer argues that a measured, "mixed pace" selling style — not raw speed — produces the best prices. - pp. 14–15 — "Record Attendance, Champions Feature Nebraska Convention": Recap of the Nebraska Auctioneers Association's record 26th convention in Broken Bow, with officer elections and appearances by World Champion auctioneers Bob Steffes and Jim Strain. - p. 18 — "Holstein Auction Sets Several New Records": A Fort Atkinson, WI, dairy cow sold for $80,000 — the second-highest price ever paid for a dairy cow — at the estate dispersal of the late Allen Hetts's Holstein herd. - pp. 20–21 — "Great Program Presented At 17th Annual Kentucky Convention": Recap of the Kentucky Auctioneers Association's Louisville convention, including a Fun Auction and new officer elections. - p. 22 — "Enroute To Medora": A travelogue on historic sites (Custer's trail, Black Hills gold discovery, Slim Buttes) along the route to the convention. - pp. 24–25 — "Advertising — The Auctioneer's Tool" by Bob Losey: An NAA Director's essay on advertising strategy, opening with a parable about a stubborn mule. - p. 26 — "Missouri Convention Well Attended Event": Recap of the Missouri auctioneers' Springfield convention, with officer elections and a visit to an exotic animal park. - p. 30 — "Arkansas Auctioneers Rebuild Association": Arkansas auctioneers reorganize their dormant state association and elect new officers. - p. 32 — "Industral Site Made Available by Ericksons": Iowa auctioneer/realtor Lyle Erickson sells land below market value to Cresco's industrial development corporation. - pp. 34–35 — "25th Anniversary Celebrated by Iowa Auctioneers Association": Silver-anniversary convention coverage from Des Moines, honoring longtime members with plaques. - p. 36 — "Auction of Vacations Gets Sponsors $8,000": A New Jersey women's club vacation auction raises charity funds despite energy-crisis concerns. - p. 49 — "Arnaman Helps With Resort Grand Opening": NAA Director H. Willard Arnaman assists at a Missouri resort opening and escorts entertainer LeRoy Van Dyke. - pp. 50–51 — "Know Your Director": Profile of Director Bob Losey, tracing his path from Boeing employee to owner of one of the largest single-auctioneer furniture auctions in the U.S. - p. 52 — "Across The Country" by Bernard Hart: Editor's column on auctioneer cooperation and the upcoming convention. - p. 54 — "Kansans Hold Their 19th Annual Convention": Recap of the Kansas Auctioneers Association's Newton convention and officer elections. Regular Sections: - p. 1 — Masthead & Officers List (Editor Bernard Hart; NAA officers/directors; ad rates; Lincoln, NE HQ). - pp. 5–6 — Ladies Auxiliary Convention Program (chaired by Winona Penfield). - p. 10 — "The Ladies Auxiliary" column (letter from Carolyn Christensen). - p. 11 — "Our Cover" caption; "Carolyn Liles Resigns From Tenn. Commission"; Ladies Auxiliary Officers box. - p. 15 — "Highway Crash Fatal To Col. Pete Fowlkes"; box ad (Mr. Jay, instrument buyer). - pp. 38–47 — "The Auctioneer Booster Club": state-by-state list of paying supporters. - pp. 48–49 — "The Members Say..." (reader letters/tribute poem).Collection
NAM ArchivesCategory
Magazine