Name/Title
1974-7 (July) Auctioneer Issue (Volume 25, No. 7)Description
The official publication of the National Auction Association. For decades, The Auctioneer has provided NAA auction professionals with insightful content to help them advance their careers, grow their business, stay connected to the industry and remain competitive in an ever-changing auction marketplace. Articles in The Auctioneer include legal advice, marketing tips, industry and state association news, member profiles and more.
*Click on cover to view full issue.Context
In this issue:
Feature Articles:
- NAA Convention Program (pp. 2–4): Day-by-day schedule (trail rides, rodeo, business meeting, elections) chaired by Bob Penfield.
- Ladies Auxiliary Convention Program (p. 5): Parallel schedule of coffees, luncheons, and socials, chaired by Winona Penfield.
- Young Peoples Program (p. 6): Children's/teen schedule including horsemanship, puppet shows, and babysitting.
- "North Dakota Is — The Place to be July 22-25" by Bob Penfield (p. 7): Travel piece describing Medora's atmosphere and urging early registration.
- "President's Message" by Joseph Donahoe (p. 8): Outgoing president's farewell address and convention preview.
- "Common Sense in the Auction Business" by Leo Jesion (p. 13): Instructional piece on delivering an effective auctioneer's opening talk.
- "Viewed in four states, N.H. TV Auction Raises Nearly $40,000" by George Michael (pp. 16, 18): Account of a New Hampshire televised benefit auction, including a bidding war over a governor's pancake breakfast.
- "Florida's Van Gelder Museum At Auction" (p. 24): Estate dispersal of a large private doll/antiques museum in Bradenton, FL.
- "We're Desperate for Self-Made Men" by C.B. McCarter (pp. 31–32, 34): Opinion column on self-reliance, free enterprise, and distrust of "modernist" politics.
- "Ralph Wade is Winner of World Championship Auctioneer Contest" (p. 50): Results of the livestock auctioneer championship in Spokane, WA.
Regular Sections:
- Masthead / Officers List (p. 1): Lists editorial staff, NAA officers (President Dean Fleming through Directors), display advertising rates, and executive office address in Lincoln, Nebraska.
- "The Ladies Auxiliary" column (pp. 14,15): "Convention Committees"; "Auction Gets $8,000 For Drama Society"; Auxiliary officer rosterCollection
NAM ArchivesPublication Details
Publication Type
MagazineVolume/Number/Issue
Vol. 25, No. 7Publisher
National Auction AssociationDate Published
Jul 1975Time Period
20th CenturyRelationships
Related Person or Organization
Person or Organization
Bernard Hart, Pop Hess, Joe Donahoe, Bob Penfield, Merle D. Straw, Dean Fleming, George Michael, Jean Flemming, Henry Rasmussen, Willard Schnell, Bruce Mullen, Ford Good, Jim Wilson, Reppert School of Auctioneering, Missouri Auction SchoolRelated Publications
Publication
The AuctioneerCreate Date
October 19, 2025Update Date
July 27, 2026