1975-10 (October) Auctioneer Issue (Volume 26, No. 10)
Name/Title
1975-10 (October) Auctioneer Issue (Volume 26, No. 10)Entry/Object ID
2024.2.331Description
The official publication of the National Auction Association. For decades, The Auctioneer has provided NAA auction professionals with insightful content to help them advance their careers, grow their business, stay connected to the industry and remain competitive in an ever-changing auction marketplace. Articles in The Auctioneer include legal advice, marketing tips, industry and state association news, member profiles and more. *Click on cover to view full issue.Context
In this issue: Feature Articles: - pp. 2–3 — “Hall of Fame” and 1975 inductees: Reviews the National Auctioneers Association’s Hall of Fame program, established to recognize members who contributed to the profession and the association. Lists honorees from 1961 through 1975 and explains a new procedure for selecting future inductees. - p. 3 — “New York Auctioneers Will Meet Nov. 2–3”: Announces the New York State Auctioneers Association’s 1975 convention in Albany, with seminars and speakers including NAA President C. P. “Terry” Dunning. - p. 4 — “Adventureland Site of Iowa’s Annual Meet”: Previews the Iowa Auctioneers Association’s 26th annual convention, scheduled for October 25–26. The program includes a panel session, auctioneering contest, guest speaker Charles Willey, business meeting, and activities for members’ families. - pp. 5–6 — “Common Sense in the Auction Business” by Leo Jesion: Argues that auctioneers should balance confidence with humility rather than proclaim themselves the best. Jesion emphasizes the difficulty of judging auctioneers when competition is strong and suggests that professionalism is demonstrated through performance. - pp. 6–7 — “TV Series on Antiques with George Michael”: Announces a nationally broadcast PBS series about antiques collecting, beginning October 5. The program features specialist guests and collections, with the goal of helping viewers understand antiques, recognize quality, and make informed buying decisions. - pp. 8–10 — “The Word Is Participation” by Bob Losey: Encourages auctioneers to participate actively in local, state, and national associations, including conventions, seminars, advertising contests, committees, and public promotion. Losey argues that participation benefits both individual businesses and the profession. - pp. 12–13 — “Sonnet for a Lady” by Bernard Postal: Recounts the origins and subsequent recognition of Emma Lazarus’s poem “The New Colossus,” written to help raise funds for the Statue of Liberty’s pedestal. The article describes how the poem came to be installed inside the statue’s base. - p. 19 — “Western College of Auctioneering”: Identifies graduates of the Billings, Montana, auctioneering school pictured on the preceding page, with names and hometowns arranged by row. - p. 22 — “Virginia Auctioneer To Be On National TV”: Reports that David H. Gladstone, a veteran auctioneer and NAA member from Norfolk, Virginia, would appear in an NBC television program that fall. - p. 23 — “There Was a Wedding”: A humorous question-and-answer feature in which John and Mabel Cummins respond to questions about their wedding and honeymoon from fellow auctioneers and acquaintances. - p. 25 — “Vintage Wine Auction Held in South Africa”: Describes South Africa’s first international wine auction at Nederburg, where wines from the Cape region were presented to local and international buyers. The report discusses record prices and the auction’s potential to increase the international reputation of South African wines. - pp. 27–28 — “Reppert School of Auctioneering”: Lists graduates of the August 1975 class of Reppert School of Auctioneering in Decatur, Indiana. The accompanying photograph and roster document the class and its members. - pp. 30–31 — NAA financial statements and audit: Presents the association’s financial records for the year ended June 30, 1975, including assets, liabilities, fund balances, revenue, and expenses. Arthur Young & Company is identified in the audit material. - p. 32 — “Iowa Auctioneers Go to the State Fair”: Reports on the Iowa Auctioneers Association’s booth at the Iowa State Fair and its efforts to promote the auction method of selling to fairgoers. - p. 33 — “New Jersey Auctioneer Has Good and Bad Luck”: Reports on a New Jersey auction involving memorabilia associated with Victor and RCA, alongside other developments in the auctioneer’s business. - pp. 52–53 — “Antidote for Boredom”: A first-person humorous account of attending an auction in the Hockley Valley area of Ontario. The writer contrasts the entertainment of live auctions with repetitive television advertising and describes the temptation and anxiety of bidding. - pp. 54–55 — “Across the Country” by Bernard Hart: The editor reflects on conversations at the Louisville convention and argues that auctioneers should value and discuss smaller auctions as well as large, high-commission sales. Anecdotes illustrate the auctioneer’s service to clients and the value of professional education. - pp. 56–57 — “The Lighter Side”: A collection of short jokes and humorous anecdotes, including “Recruit,” “Luck,” “Gossip,” and “Preparation.” Regular Sections: - p. 1 — Editorial masthead and NAA officers: Names editor Bernard Hart and assistant Jan Merritt, lists the association’s officers and directors, and gives publication information, advertising rates, and executive-office contact details. - pp. 2–3 — “Our Cover”: Captions identify Wayne Kessler and Dean W. Fleming displaying their NAA Hall of Fame plaques, presented at the 1975 National Convention. - p. 3 — “Danger”: Reprints an Abraham Lincoln quotation about the danger to American institutions arising from within the nation itself. - p. 4 — “Secret”: Prints a short quotation attributed to John Burroughs about work as a source of happiness. - p. 5 — “Attention State Convention Planners”: Announces an NAA policy to help pay travel expenses for an association board member who is invited to participate in a state convention program. - pp. 6–7 — Winter seminar announcement: Gives schedules for seminars in Denver and Atlanta, covering real estate, business liquidations, antiques, livestock, bid calling, and voice analysis. Lists instructors, tuition rates, and NAA contact information. - p. 6 — “Dear Sirs” (Edmund E. Kueker): A letter describing the results of real-estate auction promotion techniques learned at NAA seminars, including the use of a ground crew and “free money” promotion. The writer reports that the auction generated more than $620,000. - p. 9 — “Convention Dates”: Lists upcoming state association conventions and the 1976 NAA annual convention in St. Louis, Missouri. - pp. 10–11 — Continuation of “The Word Is Participation”: Completes Bob Losey’s discussion of association involvement, conventions, legislation, and the benefits of exchanging professional knowledge. - p. 11 — NAA Standing Committees, 1975–76: Lists committee members for executive affairs, education and promotion, advertising, awards and plaques, National Auctioneers Week, membership, audit and budget, resolutions, grievance, and the auctioneering institute. H. Willard Arnaman is named chairman for the 1976 National Convention. - pp. 12–13 — “The Ladies Auxiliary”: Includes Bernard Postal’s article on the Statue of Liberty and a roster of the Ladies Auxiliary to the National Auctioneers Association for 1975–76. - p. 14 — Sheldon Cord watch advertisement: A large-format advertisement for an electronic digital watch, promoting its quartz technology, display features, and price. - pp. 16–17 — Auction-school and class identification material: Includes photographs and captions identifying graduates of auctioneering schools; the scan’s image-heavy pages make some headings and captions difficult to read. - pp. 20–21 — Auction supplies and related advertising: Product-oriented material for auctioneers, including filing or record-keeping supplies. Much of the page is image-based and the OCR is unreliable. - pp. 24–25 — Business opportunity and merchandise notices: Includes commercial material for sourcing antiques, furniture, hotel and restaurant assets, machinery, real estate, and other merchandise. - pp. 26–27 — Auction-related promotional material: Includes a humorous “Work” item and a product advertisement for auction arrows. - pp. 28–29 — Reppert School of Auctioneering class roster: Additional names and identification details for the August 1975 graduates. - pp. 30–31 — Commercial merchandise catalog pages: Wholesale product listings for watches, electronics, household goods, tools, and other items. - pp. 31–32 — NAA financial report: Financial statements and associated independent-accountant material for the association’s fiscal year ending June 30, 1975. - pp. 38–49 — “The Auctioneer Booster Club” / state-by-state roster: A long directory of members, listed by state and generally identified by name and location. It documents supporters of the magazine or association rather than presenting a conventional narrative article. - pp. 50–51 — “The Members Say…”: Correspondence and member contributions, including comments on association membership and auctioneering experiences. - pp. 56–57 — “The Lighter Side”: Recurring humor section, with short jokes and anecdotes arranged under individual headings. - pp. 58–60 — Auction-school, supplies, and equipment advertising: Commercial material for auctioneering education, clerking forms, auction supplies, and public-address equipment.Collection
NAM ArchivesCategory
Magazine