1975-6 (June) Auctioneer Issue (Volume 26, No. 6)
Name/Title
1975-6 (June) Auctioneer Issue (Volume 26, No. 6)Entry/Object ID
2024.2.329Description
The official publication of the National Auction Association. For decades, The Auctioneer has provided NAA auction professionals with insightful content to help them advance their careers, grow their business, stay connected to the industry and remain competitive in an ever-changing auction marketplace. Articles in The Auctioneer include legal advice, marketing tips, industry and state association news, member profiles and more. *Click on cover to view full issue.Context
In this issue: Feature Articles: pp. 2–5 — National Auctioneers Association Convention Program: A detailed schedule for the July 31–August 2, 1975, convention at the Galt House in Louisville, Kentucky. It covers tours, seminars, business meetings, entertainment, elections, and the awards banquet. pp. 6–7 — Ladies Auxiliary Convention Program: The companion program for the NAA Ladies Auxiliary, including its luncheon, meetings, quilt and handicraft displays, tours, and social activities. p. 8 — “Common Sense in the Auction Business,” by Leo Jesion: Jesion discusses when auctioneers should accept minimum bids or reserves, emphasizing fairness, flexibility, and the need to protect clients' interests. pp. 24–26 — “Advertising — The Auctioneer's Tool,” by Bob Losey: The NAA director explains how consistent newspaper advertising, recognizable business identity, association membership, and public involvement can help auctioneers attract customers and build trust. The article continues onto page 26. p. 25 — “1975 Advertising Contest Update”: Chuck Cumberlin announces a revised regional format for the NAA advertising contest, with regional winners competing for overall champion and reserve champion honors. p. 16 — “Iowa-Minnesota Auction Firm Finds Continued Strong Prices for Farm Land,” by Don Babbitt: Babbitt presents recent farm-land auction results from northern Iowa and southern Minnesota, arguing that prices remain strong despite concerns about recession and falling farm-product prices. p. 22 — “Foster Sheets, First NAA President, Killed”: An obituary for Foster G. Sheets of Roanoke, Virginia, who served as the National Auctioneers Association's first president in 1949–51 and later served on its board. p. 28 — “Miss. Auctioneers Meet and Grow in Jackson,” by Lew Henderson: Reports on the Mississippi Auctioneers Association's tenth annual convention, election of officers, creation of its Ladies Auxiliary, and state livestock-auctioneering championship. p. 29 — “Chicago Tribune Adds Auction Mart Calendar”: Describes the Chicago Tribune's new auction advertising feature and calendar intended to connect auctioneers, dealers, purchasing agents, and consumers. p. 31 — “Tour — Attend Convention '75”: Wilma and Adrian Atherton promote the Kentucky convention's tour of historic sites associated with Abraham Lincoln and other Kentucky attractions. p. 34 — “Iowa Auctioneers Hold Spring Convention”: Covers the Iowa Auctioneers Association's spring meeting in Des Moines, including officer participation, the guest speaker, association business, and plans for future activities. pp. 40–41 — “20th Year Marked in Kansas Annual Meet,” by Bernita Jessup: Reviews the Kansas Auctioneers Association's twentieth annual convention in Salina, including its fundraising auction, advertising award, guest speakers, and officer elections. pp. 43–44 — “Good Program Attracts to Nebraska Convention”: Reports on the Nebraska Auctioneers Association's 27th annual convention in North Platte, including record attendance, officer elections, advertising discussions, and the banquet program. pp. 48–56 — “The Auctioneer Booster Club”: A multi-page, state-by-state roster of supporters who paid to have their names listed in the magazine, helping finance its publication. pp. 58–59 — “Across the Country,” by Bernard Hart: The editor discusses changes affecting the auction profession and the NAA, including auction advertising, clerking responsibilities, membership, and the association's accomplishments. pp. 60–61 — “For Auctioneer, the Barn's a Stage”: A profile of Edward Berman and Berman's Barn in Dover, New Jersey, describing his theatrical approach to auctioneering, his expertise in antiques, and the role of his wife, Millie, in the business. Regular Sections: p. 1 — Masthead and NAA Officers: Lists editor Bernard Hart, assistant Jan Merritt, national officers and directors, publication information, advertising rates, and the association's Lincoln, Nebraska, headquarters. pp. 9–10 — “Convention Dates” and “The Ladies Auxiliary”: Page 9 lists upcoming state association conventions and includes a short quotation. Page 10 contains correspondence about the national convention, a letter from Mrs. Julian Carroll, and Patsy Fulkerson's refrigerator-roll recipe. p. 11 — “Fun Hat Contest Sparks Meet of Iowa Ladies”: Reports on the Iowa Auctioneers Association Auxiliary's spring meeting, its costume-hat contest, book review, and donation of Amana wool for the NAA convention auction. The page also includes a Ladies Auxiliary message and a photograph of Mississippi Auxiliary officers. p. 12 — Mississippi Auxiliary Photograph and Convention Tour Coverage: A caption documents NAA Secretary Bernard Hart's assistance in establishing the Mississippi Auctioneers Association Ladies Auxiliary. The page begins Waneta Borden's Kentucky convention-tour article, continued on page 13. p. 13 — Ladies Auxiliary Officers, 1974–1975: Lists the national Auxiliary's president, vice presidents, secretary-treasurer, historian, and directors, alongside the conclusion of the convention-tour article and a short joke. p. 17 — “Convention Notes”: Provides practical information about convention registration fees, hotel reservations, advance reservations for tours, the Belle of Louisville cruise, and the banquet address by Paul Harvey. Additional text describes land-rental auctions and commercial auction work. pp. 18–19 — Convention Photographs and Captions: A photographic spread documenting convention-related people and activities, including John O'Connor, Newt Dilgard, and award presentations. The captions are more informative than the OCR text on these pages. p. 21 — “Meet Grady Nutt, Humorist!”: A photo-oriented introduction to the entertainer scheduled for the NAA convention. p. 22 — Short quotation and association notices: Includes a Thomas Edison quotation and brief material accompanying the Foster Sheets obituary and advertisements.Collection
NAM ArchivesCategory
Magazine