Name/Title
1981-1 (January) Auctioneer Issue (Volume 25, No. 1)Entry/Object ID
2024.2.335Description
The official publication of the National Auction Association. For decades, The Auctioneer has provided NAA auction professionals with insightful content to help them advance their careers, grow their business, stay connected to the industry and remain competitive in an ever-changing auction marketplace. Articles in The Auctioneer include legal advice, marketing tips, industry and state association news, member profiles and more.
*Click on cover to view full issue.Context
In this issue:
Feature Articles:
p. 3 — "Additions to Your NAA Member Directory": List of names mistakenly omitted from the 1981 NAA Membership Directory (Florida, Oklahoma, and Wisconsin members), to be added by hand.
pp. 5–6 — "'Enlighten' the Public, News Media About Auction's Potential" by NAA President Archie D. Moody: The President's column urges members to educate the public and press about the auction method, thanks NAA staff, and previews the 1981 Las Vegas convention (July 29–Aug. 1).
pp. 6–9 — "License Law Update": A state-by-state roundup of auctioneer licensing requirements (or lack thereof) compiled from state associations and the National Auctioneer License Laws Official Association (NALLOA).
p. 9 — "Be Prepared, Accurate Motto For Income Tax Time": A short reminder that the IRS's "Business Tax Kit" is again available to help auctioneers prepare for tax season.
p. 11 — "NAA Seminar Update — Oklahoma City: There Is Still Room; Atlanta, Maybe, If You Hurry": Registration status update for the 1981 NAA seminars.
pp. 12–13 — "Seminar Registration Deadlines" / Registration form: Deadlines and registration details for the February 1981 Oklahoma City seminar ($150 NAA member fee, $75 spouse rate).
pp. 14–17 — "You're an NAA Professional... And 'The Week' Can Be Very Good For Business" (National Auctioneers Week, 1981): Promotional feature on National Auctioneers Week (April 5–11, 1981), encouraging members to use the week for local publicity and to recruit non-member auctioneers.
p. 19 — "Books Available": Brief reviews of business/management books available by mail order (e.g., How to Audit General Management, Managing Change).
pp. 20–22 — "Las Vegas Looks Great — Especially For The Children": Feature on family/children's amenities at the Las Vegas Hilton (site of the 1981 NAA convention), including the hotel's supervised "Youth Hotel."
p. 23 — "Get Ready For Las Vegas" / Program-at-a-Glance: Early planning guide and abbreviated schedule for the 1981 NAA convention.
pp. 25–26 (continuation of convention schedule) — Detailed hour-by-hour convention program excerpt (committee meetings, workshops, kickoff luncheon).
p. 27 — "NAA Convention Sites, How Selected": Explains the geographic rotation system NAA uses to choose future convention cities/regions.
pp. 28–30 — "Who Will Succeed In the 80's?" by Joe E. Small, CAI (NAA Officer/Director article): An essay arguing that auctioneers who invest in ongoing education (e.g., the Certified Auctioneers Institute) will be the ones who thrive in the coming decade.
p. 31 — "Auto Auctions — Cover All the Bases" by Rex O. Newcom, CAI (NAA Officer/Director article): Guidance on running comprehensive, well-organized automobile auctions.
p. 33 — "Americans Purchased Record Number of Used Cars in '79": News brief citing a Hertz Corporation report on record 1979 used-car sales ($66.7 billion, 18.5 million vehicles).
p. 36 — "You Can Photograph Properties More Effectively" (Real Estate at Auction): Tips for taking better real-estate listing photographs.
p. 37 (cont. p. 39) — "Instant Photography in Real Estate Appraisal" by William F. Souve: Advocates instant/Polaroid-style photography for real estate appraisal work, with practical shooting tips.
pp. 40–41, 43 — "Vital — Understanding Between Auctioneer and Livestock Market Owner" by Dean Schow (Livestock at Auction): An auctioneer's essay on balancing obligations to sellers and buyers at livestock auctions and building rapport with both.
p. 45 — "Eskimo Sculpture" by George Michael (Antiques at Auction): A Q&A-style column valuing a reader's Eskimo/Inuit carvings, referencing a 1973 Philadelphia Museum of Art exhibition.
p. 51 — "It Works For Students... Maybe Businesses": Brief piece on a lighting-industry study showing improved classroom test scores from better lighting, drawing a business-application parallel.
pp. 63–66 — "Avoiding Excessive Stress: A Memorandum To Auctioneers" by G. Kent Stewart (NAA member and school administration professor, Kansas State University): A wellness essay identifying sources of professional stress (boredom, performance pressure, frustration, health worries) and offering ten coping techniques.
Regular Sections:
p. 3 — "Letters To THE AUCTIONEER": Reader letters, including one praising the Certified Auctioneers Institute (CAI) program (Lionel L. Reynolds) and one from Robert F. Losey, Sr. announcing an antique seminar in Renton, WA.
p. 4 — Table of Contents / Masthead summary panel: Lists Volume XXXII, Number 1; full article index; departments index; and standard magazine information (Harvey L. McCray, Editor and Executive VP; Gary Carmichael, Director of Association Services; office staff Sandy Chapin, Sharon Whisenhunt, Kim Fitzekam).
pp. 5–9 (sidebars) — Assorted brief items interspersed in the License Law Update, including advertising for NALLOA correspondence.
p. 35 — "Auxiliary to the NAA": Ladies' Auxiliary column/letter reflecting on the Nashville convention and looking ahead to Las Vegas.
pp. 46–51 — "Booster Club": State-by-state list of NAA members and friends who contributed $10 to have their names published in support of THE AUCTIONEER (continues across several ad-interrupted pages; explicitly marked "Continued page 49").
pp. 52–55, 57 — "Successful Auctioneering Across the Nation": Roundup of notable recent sales nationwide, including a New Hampshire state-run rare-wine auction, a Bullitt Co. estate sale, a Wilmington, DE celebrity luncheon auction (with Vice President-elect George Bush), a Colorado gold-mine-claim sale, a Connecticut Thanksgiving-weekend antiques marathon, a Tennessee estate sale, a Ceiling-fan-filled Texas hotel liquidation, and a Central Florida land auction.
p. 58 — "State Association Conventions — Dates and Locations": Table of upcoming 1981 state auctioneers'-association convention dates, hotels, and chairpersons/secretaries.
pp. 59, 61 — "State Association Reports": News from state associations (Maine Auctioneers Assoc. annual meeting; 2nd Annual New Jersey convention; Spring NH Auctioneers Assoc. meeting) plus "New Books on Antiques" reviews and an updated directory of state association officers.
p. 59 — "In Memoriam": Obituary notices for NAA members Paul W. Calkins (Peru, NY), Ned Ronson, and Virgil V. Munion.
p. 62 — "Spotlight on NAA Auctioneers": Profile of Bruce Thomason (Shepherdsville, KY), named Bullitt County's Outstanding Citizen of the Year.
p. 66 — "THE AUCTIONEER Advertiser's Index" and "Advertising Rate Schedule": Full alphabetical list of every advertiser with page reference, plus the magazine's published ad rates (Full Page $125/one-time down to $115/eleven-times, etc.).Collection
NAM ArchivesAcquisition
Accession
2024.2Source or Donor
National Auction AssociationAcquisition Method
NAM ArchivesLexicon
LOC Thesaurus for Graphic Materials
Magazines, Auctions, AuctioneersPublication Details
Publication Type
MagazineVolume/Number/Issue
Vol. 25, No. 1Publisher
National Auction AssociationDate Published
Jan 1981Time Period
20th CenturyRelationships
Related Person or Organization
Person or Organization
Archie Moody, Harvey L. McCray, George Michael, Joe Reisch, Missouri Auction School, Forest Mendenhall, Georgia Auctioneers Association, Nashville Auction SchoolRelated Publications
Publication
The AuctioneerCreate Date
October 19, 2025Update Date
September 8, 2026