1984-5 (May) Auctioneer Issue (Volume 35, No. 5)
Name/Title
1984-5 (May) Auctioneer Issue (Volume 35, No. 5)Entry/Object ID
2024.2.357Description
The official publication of the National Auction Association. For decades, The Auctioneer has provided NAA auction professionals with insightful content to help them advance their careers, grow their business, stay connected to the industry and remain competitive in an ever-changing auction marketplace. Articles in The Auctioneer include legal advice, marketing tips, industry and state association news, member profiles and more. *Click on cover to view full issue.Context
In this issue: Feature Articles: pp. 11–12 — Minneapolis Convention Registration Information: Explains the 1984 NAA convention registration process, hotel arrangements, transportation, and attendee policies. Includes practical details for registering by the stated deadlines. p. 13 — Membership Contest Entry Form: Describes the 1983–84 NAA membership recruitment contest, its regional and overall cash awards, eligibility requirements, and submission deadline. pp. 15–16 — Advertising Contest Information: Explains the broadcast-media and audiovisual categories added to the NAA advertising contest, including entry formats, eligibility, and submission rules. pp. 17 — 1984 Advertising Contest Entry Forms: Provides forms for submitting print, broadcast, and audiovisual advertising to the NAA contest. p. 19 — Hotel Registration Form: Provides reservation forms and room rates for the Hyatt Regency and Holiday Inn Downtown in Minneapolis. pp. 21–22 — Tours Registration Form: Lists convention tours and activities, including the Betty Crocker kitchens, Chanhassen Dinner Theater, Guthrie Theater, Walker Art Center, and special youth tours. pp. 25–27 — 1984 Convention Registration and Program: Provides the advance registration form and the convention schedule for the July 17–22 Minneapolis gathering. The program includes association meetings, workshops, elections, and social events. p. 28 — State Associations: Don't Be Left Out of the Fun Auction: Encourages state associations to contribute regional items to the NAA convention's annual Fun Auction, which helps defray convention costs. pp. 30–31 — The Auctioneer's Liability and Hazardous Materials and Waste: Begins a two-part discussion of federal and state hazardous-material and waste laws that may affect auctioneers. The article cautions that auctioneers can encounter regulatory responsibilities when handling property or facilities involving hazardous substances. pp. 32–35 — Sold on National Auctioneers Week, 1984: Reports on the NAA's National Auctioneers Week promotion, including proclamations and local activities intended to increase public understanding of auctions. The coverage includes examples from Missouri and other states. pp. 41–42 — Tips from the 1983 “Booking the Auction” Workshop: Presents practical advice from an NAA workshop on obtaining auction business and improving an auctioneer's approach to prospective clients. Regular Sections: p. 3 — President’s Article: “Valuable Time Is Money,” by William L. “Bill” Gaule, CAI: Argues that time alone is not productive; an auctioneer must create value and complete the work that produces results. The article continues on p. 51. p. 4 — Masthead, Officers, and NAA Directory: Lists the 1983–84 NAA officers and directors, editorial staff, publication information, and association headquarters. p. 7 — NAA Director Article: “Who Needs a Seminar?” by William Z. “Bill” Fox, CAI: Offers advice on deciding whether to attend an NAA seminar and how to prepare, participate, and get practical value from the experience. Continues on p. 51. p. 9 — “Your Best Antiques Auction,” by H. Layton Laws, Jr.: Reprinted from the March 1980 issue, this checklist emphasizes preparation, knowledge of antiques, effective advertising, professionalism, and continued education. p. 37 — “The Market,” by C.O. Emrich: Discusses economic and public-policy issues, including the ability of private industry to support expanding government spending. Emrich is identified as a retired auctioneer and a founder of the Livestock Merchandising Institute. pp. 39–40 — “From the Education in Auction” / “Booking the Auction” workshop advice: Summarizes a workshop directed by Joe Small, CAI, at the previous year's NAA convention, using examples of effective and ineffective ways to obtain auction business. pp. 41–42 — State Association Report: Iowa: Covers the Iowa Auctioneers Association's April 8 convention in Des Moines, including its meeting and association activities. The pages also include an NAA notice reminding members to use the association's new Overland Park mailing address. p. 42 — CAI Article, by Dean Howard, CAI: Discusses Tennessee auctioneer licensing and ways auctioneers can gain visibility and promote their businesses through community and business involvement. p. 43 — NM Job Market: A classified notice from a 21-year-old auctioneer/sales manager seeking work with an auction firm outside Maine; describes his auction experience and training. pp. 45–46 — “Spotlight on NAA Members”: Profiles NAA member Paul Spence, an Oregon auctioneer and newly elected president of the Oregon Auctioneers Society, highlighting his work with Girl Scouts, Boy Scouts, and Cub Scouts. The article is reprinted from the April 1984 issue of Current, a Girl Scouts publication. p. 49 — Continuations: Carries the concluding portions of “Valuable Time Is Money” and “Who Needs a Seminar?” p. 51 — Continuations: Concludes the convention procedures article begun on p. 11 and the “Booking the Auction” workshop discussion begun on p. 39. p. 59 — “Zach Reynolds”: Continues the NAA member spotlight begun on p. 47, describing Reynolds and an auction involving motorcycles and equipment. pp. 60–62 — “Auction Customer Pamphlet”: Explains the NAA's personalized customer pamphlet program, gives instructions for preparing member information and photographs, and provides the order form and examples. p. 61 — “Auction School Graduates”: Reports 117 graduates from the Missouri Auction School's April 1984 class and identifies instructors; also pictures a class of licensed real-estate brokers and salespeople. p. 64 — State Association Conventions: Dates and Locations: Lists upcoming state association conventions, locations, and contacts. p. 64 — The Auctioneer Advertiser’s Index: Provides an advertiser directory with the corresponding page numbers.Collection
NAM ArchivesCategory
Magazine