Name/Title
105Description
FR. 1948 INSURANCE ADV. "GOING..GOING.. GONE.. A LIFETIME OF HARD WORK. 5X13". THIS UNCUT PAGE FROM THE "COUNTRY GENTLMAN" MAGAZINE DEPICTS AUCTION MARKETING IN A NEGATIVE LIGHT. THE HARTFORD FIRE INSURANCE COMPANY DEPICTS THE "AUCTION BY COURT ORDER" WITH COUPLE CRYING AS THEIR POSSESSIONS ARE SOLD OFF THE FRONT PORCH. "OF COURSE IT'S HARD TO TAKE - THE LOSS OF YOUR PROPERTY TO SATISFY A DAMAGE SUIT AWARD." FEAR TACTICS WERE USED TO SELL FARMERS ON BUYING INSURANCE AND THE AUCTIONEER WAS THE BAD GUY. (NOTE: THIS WAS JUST A COUPLE OF YEARS BEFORE THE FORMATION OF THE NATIONAL AUCTIONEERS ASSOCIATION).Created By
rferguson@auctioneers.orgCreate Date
July 12, 2024Updated By
rferguson@auctioneers.orgUpdate Date
July 13, 2024
