A black and white photo of the interior the of the Sefferino Rollerdrome is on the front of the postcard; the interior shot includes the rink itself devoid of any skaters; above the photo is "New Sefferino Rollerdrome" in bold black print; below the image is "World's Largest and Finest Rink / Powerful Air Circulating System Assures Clean, Dustless Air, an Exclusive Rollerdrome Feature." also in black print.
On the back of the postcard everything is in black print; on one side is "Post Card" in fancy print with a postage stamp space next to it; on the other side is promotional material for the rink: "The Rollderdrome / 2827 Gilbert Ave. / Invites You to arrange a skating party for your Church, School, Group or Club. / We offer a 25 cent rate. / We Furnish Tickets. / MAKE MONEY without FINANCIAL RISK / Phone WOodburn 4040 or AVon 2660"; below the promotion is a tiny oval logo with the words "Allied Printing / Trades Council / Union Label / Cincinnati" within it as well as a "7" next to it.
