Name/Title
Sweepstakes PromotionScope and Content
Promotional Campaign highlighting a massive renovation and location accessibility to Chicago’s top attractions - “Front Row”Context
The hospitality industry developed with a lot of construction and real estate people in the '60s, the years of high growth. Subsequent to that time, companies underwent a change - as the growth curve has slowed, they've become more marketing oriented. This promotional piece depicts an aggressive marketing campaign, educating the consumer, a tactic used often in the early 80s. This piece also incorporates the lure of chance and reward.Create Date
December 5, 2021Update Date
December 5, 2021