Take Cardui, The Woman's Tonic

Postcard

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Picnooga

2020.529.001 Recto: Postcard which features characters that can be cut out in order to collect the figures. This card features a young boy playing ball, a woman in an apron with a young boy, a dog, an Edwardian woman, a police officer and an automobile with four people.
2020.529.001 Recto

Postcard which features characters that can be cut out in order to collect the figures. This card features a young boy playing ball, a woman in an apron with a young boy, a dog, an Edwardian woman, a police officer and an automobile with four people.

Name/Title

Take Cardui, The Woman's Tonic

Entry/Object ID

2020.529.001

Description

A postcard with the front showing an advertisement for Wine of Cardui, with illustrations of women, children, a dog, a policeman, and an early motorcar. THE CARDUI CUT OUT To get a large Cut Out, 8 x 10 inches, consisting of a DRUG STORE and twelve (12) figures, send us 10 cents and we will mail you one prepaid. Chattanooga Medicine Co., Chattanooga, Tenn. The rear reads "WHEN you are in a low condition, feel weak. tired, nervous, irritable, out of sorts and suffer from any of the symptoms due to female weakness, take CARDUI The Woman's Tonic." Chattanooga Medicine Company was established in 1879 by a group of investors led by businessman Zeboim Cartter Patten. The company’s first president was Fred F. Wiehl, followed by Adolph S. Ochs, The Chattanooga Times and The New York Times publisher. Although not initially serving as company president, Patten’s leadership was primarily responsible for its initial success. He was an early adopter of mass-market advertising, publishing calendars, almanacs, songbooks, and postcards featuring its products. In later years, the company found continued success under Patten’s nephew, John A. Patten. Black-Draught and Wine of Cardui were two of Chattanooga Medicine Company’s most successful early brands. The company’s most well-known product was Rolaids, whose active ingredient was developed by Chattanooga chemist Dr. Irvine Grote. The company later adopted the name Chattem and still operates today as a subsidiary of Sanofi.

Subject Person/Organization

Chattanooga Medicine Company, Wine of Cardui

Collection

Chattanooga Business Collection

Postcard Details

Date Published

circa 1907 - circa 1915

Copyright

Type of License

No Copyright - United States