Name/Title
Chattanooga Medicine Company, St. ElmoEntry/Object ID
2020.039.001Description
A postcard with the front showing an illustration of the Chattanooga Medicine Company in St. Elmo. A biplane flies over the building and Lookout Mountain and Moccasin Bend can be seen in the background. On the roof are the names of two of the company's products, (Wine of) "Cardui" and "Black-Draught."
"Dropped from the clouds. This picture, dropped from airship, shows Johnny Green in his Cardui Flyer, flying over Lookout Mountain and the Laboratories of the Chattanooga Medicine Co., (Mfrs. of Cardui and Black-Draught.)"
Printed in the bottom right: "Souvenir of Johnny Green, the Chattanooga Bird Man, and his famous CARDUI FLYER (Curtiss type Biplane.)"
Compliments of Cardui The Woman's Tonic.
Chattanooga Medicine Company was established in 1879 by a group of investors led by businessman Zeboim Cartter Patten. The company’s first president was Fred F. Wiehl, followed by Adolph S. Ochs, The Chattanooga Times and The New York Times publisher. Although not initially serving as company president, Patten’s leadership was primarily responsible for its initial success. He was an early adopter of mass-market advertising, publishing calendars, almanacs, songbooks, and postcards featuring its products. In later years, the company found continued success under Patten’s nephew, John A. Patten.
Black-Draught and Wine of Cardui were two of Chattanooga Medicine Company’s most successful early brands. The company’s most well-known product was Rolaids, whose active ingredient was developed by Chattanooga chemist Dr. Irvine Grote. The company later adopted the name Chattem and still operates today as a subsidiary of Sanofi.Subject Person/Organization
Chattanooga Medicine CompanySubject Place
* Untyped Subject Place
Chattanooga, Tennessee*Collection
Chattanooga Business CollectionPostcard Details
Place Published
* Untyped Place Published
Chicago, IllinoisRelationships
Related Person or Organization
Person or Organization
Johnny Crittenden GreenCopyright
Type of License
No Copyright - United States
