Souvenir brochure describing the "thrills of scenic splendor enroute and atop Lookout Mountain, Go, a most interesting way via Lookout Mountain Incline". The brochure features a black and white image of the bottom of the incline in St. Elmo with red colorization of the Incline's station and is bordered in red half-circles. The brochure features a description of the "World's Steepest Incline" which includes information on safety features as well as a description of the views from the incline and the top of Lookout.