Label Type
Cultural/Historical ContextLabel
Both Sides
Aïda Muluneh
Photograph, 2017
All of Aïda Muluneh’s models possess a regal intensity and poised strength, hints at their innate power and potential. The clothing and painted patterns which adorn them are coded and symbolic references to the different ethnic groups in Muluneh’s native Ethiopia. The prevalence of painted faces in Muluneh’s work alludes to the many masks that we all wear, whether for power, wealth, or acceptance. Through her works runs a vein of nostalgia, which the Ethiopian people call Tisita, celebrating the past while looking to the future.
Muluneh is the founder of Desta for African Creative Consulting, a company which seeks to create a local talent pool of Ethiopian and African photographers through education and the dissemination of information. Muluneh asserts that when given the proper tools and instruction African communities are then able to go forth and document their own reality, providing a balanced perspective of Africa for the rest of the world to see.