Title
Rancho Santa Fe advertisement, “Don’t Fail to Visit Rancho Santa Fe,” October 1929Description
Single-page advertisement appearing in San Diego Magazine, October 1929, page 52, titled “Don’t Fail to Visit Rancho Santa Fe.” The advertisement invites visiting realtors during convention week to tour the community and describes Rancho Santa Fe as a planned, productive, and restricted community with $5,000,000 in improvements. It references planting of subtropical fruits, architectural controls, and required property improvements within one year. A section titled “Play Golf at Rancho Santa Fe” notes that the golf course was built under the direction of Max Behr at a cost of more than $200,000 and that a greens fee of $2 per day is extended to realtors during convention week. A directional note reads “How To Reach Rancho Santa Fe,” instructing motorists to travel 28 miles up the Coast Highway to Solana Beach and then turn inland 5½ miles. The advertisement identifies S. R. Nelson as Project Manager and lists Rancho Santa Fe Corporation, Rancho Santa Fe, San Diego County, California.Creator
Rancho Santa Fe CorporationDate(s) of Creation
Oct 1929