Title
Rancho Santa Fe advertisement, “How We Stabilized Esthetic and Commercial Values,” circa 1920sDescription
Single-page advertisement titled “How We Stabilized Esthetic and Commercial Values” promoting Rancho Santa Fe. The advertisement outlines development policies requiring purchasers to improve property within one year and emphasizes architectural restrictions, land-use covenants, and infrastructure investments. It references more than $5,000,000 in improvements, including roads, orchards, homes, utilities, and a golf course under construction. The piece includes a map inset, descriptive promotional text, and a coupon addressed to S. R. Nelson, Manager, Rancho Santa Fe, San Diego County, California.Creator
Santa Fe Land Improvement CompanyDate(s) of Creation
1927