Title
Rancho Santa Fe advertisement, “The perfectly planned Community!”, circa 1920sDescription
Single-page advertisement appearing in Country Life (page 122) titled “The perfectly planned Community!” promoting Rancho Santa Fe as a historic Spanish-Colonial style development producing income from sub-tropic fruit growing. The advertisement references Don Juan Osuna, first alcalde of San Diego, irrigation from Lake Hodges, the Civic Center, School, Stores, and “La Morada” guest house. It states that best arable land is priced at $300 to $450 per acre and identifies the Santa Fe Land Improvement Company, 601 Security Building, Los Angeles. A detachable mail-in coupon requests an illustrated booklet and further information.Creator
Santa Fe Land Improvement Company