“Send for this story — it tells about Rancho Santa Fe” promotional advertisement, circa 1920s
Entry/Object ID
2014.003.015
Collection
Rancho Santa Fe Advertisments, Newspapers, Periodicals, and Clippings Collection
Archive Items Details
Title
“Send for this story — it tells about Rancho Santa Fe” promotional advertisement, circa 1920s
Description
Full-page illustrated promotional advertisement encouraging readers to request a copy of the Rancho Santa Fe booklet. The layout features an image of the booklet titled “Rancho Santa Fe, California — Yesterday–Today” and promotional text describing Rancho Santa Fe as a formally planned agricultural and residential development in San Diego County. The advertisement emphasizes irrigation, horticultural productivity, Spanish-style architectural planning, and proximity to Los Angeles and San Diego. A form section at the bottom invites readers to write their name and address to receive the book. The page identifies Ed Fletcher Company as General Sales Agent, with headquarters at Rancho Santa Fe, Del Mar, California.
Creator
Ed Fletcher Company
Condition
Notes
Yellowed newsprint with edge wear and creasing; minor surface abrasions and small tears; text and illustrations remain legible.
