“Supplies Are Harnessed to Serve Need of Rich Soils” and Rancho Santa Fe promotional advertisement, The San Diego Union, April 29, 1923

Archive

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Rancho Santa Fe Historical Society

Name/Title

“Supplies Are Harnessed to Serve Need of Rich Soils” and Rancho Santa Fe promotional advertisement, The San Diego Union, April 29, 1923

Entry/Object ID

2014.003.012

Collection

Rancho Santa Fe Advertisments, Newspapers, Periodicals, and Clippings Collection

Archive Items Details

Title

“Supplies Are Harnessed to Serve Need of Rich Soils” and Rancho Santa Fe promotional advertisement, The San Diego Union, April 29, 1923

Description

Sunday newspaper page dated April 29, 1923, Part V, page 19, containing the illustrated article “Supplies Are Harnessed to Serve Need of Rich Soils,” accompanied by photographs of agricultural landscapes and irrigation development. Affixed to the right portion of the page is a large promotional advertisement titled “Send for this story — it tells about Rancho Santa Fe,” encouraging readers to request further information about Rancho Santa Fe land offerings. The advertisement highlights irrigation from Lake Hodges, agricultural suitability for citrus and avocado cultivation, building restrictions, and identifies Ed Fletcher Company as General Sales Agent with mailing address in San Diego. The layout demonstrates the integration of regional agricultural reporting with active real estate promotion.

Creator

Ed Fletcher Company, The San Diego Union

Date(s) of Creation

Apr 29, 1923

Condition

Notes

Brittle, yellowed newsprint with edge wear and creasing; pasted advertisement overlay present; images and text remain legible.

Relationships

Related Person or Organization

Person or Organization

Ed Fletcher Company

Person or Organization

Fletcher, Edward H.

Person or Organization

Santa Fe Land Improvement Company

Related Places

Place

Neighborhood

Rancho Santa Fe

County

San Diego County

State/Province

California

Country

The United States of America

Continent

North America