Poster featuring portraits of three soldiers, labeled Hay, Enright, and Gresham, framed with laurel wreaths against a backdrop of American flags; below the portraits is the text, "The First Three! Give till it Hurts - they gave till they died," emphasizing the call for contributions during War Fund Week to raise one hundred million dollars, represented by a prominent red cross and the creator's signature, Kidder, at the bottom right.