Name/Title
Branding, Packaging: Pack Board, RedDescription
One-color silkscreen design on single-ply clay-coated white chipboard describing the Country Prints enterprise owned and operated by artist Robert Darr Wert.
Text describes the geographical location, ethos behind Wert’s work, employment of and camaraderie with neighbors he employed, and how and where the work was produced on his farm.
Imagery is representative of signature Wert elements: a large squared heart at center, roosters, a weather vane, farm tools, cookery tools, a glass demijohn, metal ware, a manicured topiary/tree, scrolled linework, and a trailing vine.
Designed and used as an integral part of Country Prints packaging, these boards provided physical support to packaged sets of placemats, napkins and tablecloths, while informing customers of the ethos and care that went into their purchase.
This example differs significantly from the more common brown backing boards in that the surface is white, rather than bare chipboard, and the ink is red. The red pack boards were typically used for Christmas items.Made/Created
Artist Information
Artist
Robert Darr WertRole
ArtistManufacturer
Country PrintsDate made
circa 1950 - circa 1960Time Period
20th CenturyPlace
Location
Gill MA.Continent
North AmericaInscription/Signature/Marks
“all designs stencils and color by robert darr wert”, with “w” in heart, lower right corner.Dimensions
Height
12-3/4 inWidth
18-3/4 inColors
Color
Red, WhiteColor Notes
Red refers to silkscreen ink; white refers to clay-coated chipboard.
