Name/Title
Branding, Packaging: Pack Board, c.1951Description
A pack board for table linens with a one-color letterpress print in barn red ink on flecked off-white cardstock describing the Country Prints enterprise owned and operated by artist Robert Darr Wert, used by Country Prints c.1951-53. The flecked cardstock used for this pack board is similar to the flecked paper used for Country Prints letterhead and product labels of this period. A later version of this pack board with a printed border features a slightly reduced version of this print.
Text describes the geographical location, ethos behind Country Prints, employment of and camaraderie with the neighbors he employed, and how and where the work was produced on his farm.
Imagery is representative of signature Wert elements: a large squared heart at center, roosters, a weather vane, farm tools, cookery tools, a glass demijohn, metal ware, a manicured topiary/tree, scrolled linework, and a trailing vine.
Designed and used as an integral part of Country Prints packaging, pack boards provided physical support to packaged sets of placemats, napkins and tablecloths, while informing customers of the ethos and care that went into their purchase.Made/Created
Artist Information
Artist
Robert Darr WertRole
ArtistManufacturer
Country PrintsDate made
circa 1951Time Period
20th CenturyPlace
Location
Gill MA.Continent
North AmericaInscription/Signature/Marks
“robert darr wert” in script with “w” in a squared heart.Dimensions
Width
18-1/2 inDepth
12-1/2 in