Branding, Promotion: 1960, Country Prints/Mary Pentland Announcement

Object/Artifact

Robert Darr Wert & Country Prints

1960 announcement with an attached silkscreen sample.

Collection of Sara Leeper. Image: PKM

Name/Title

Branding, Promotion: 1960, Country Prints/Mary Pentland Announcement

Description

A 1960 Country Prints announcement to wholesale buyers printed in black ink on off-white paper promoting Country Prints’ new east coast representative, the Mary Pentland showroom, in the wholesale gift building at 225 5th Avenue, New York City. A four-color silkscreen printed sample from a Country Print Notes notecard is attached with staples. When folded, the buck slip and sample fit in a letter-sized envelope. The announcement states that the Churchill Company is no longer handling Country Prints’ account, and emphasizes the pleasant shopping experience at Mary Pentland. A new fully illustrated catalog and price list will be mailed within weeks.

Made/Created

Date made

1960

Time Period

20th Century

Place

Location

Gill MA.

Continent

North America

Dimensions

Dimension Description

Overall

Width

4 in

Length

13 in

Dimension Description

Paper

Width

4 in

Length

11 in

Dimension Description

Silkscreen Print

Width

3-3/4 in

Length

5-3/4 in

Dimension Description

Folded

Width

4 in

Length

6-7/8 in

Material

Paper, Ink, Bleached Linen, Textile Ink, Staples

Color

Aqua, Yellow, Red-Orange, Black