Alfa Romeo

Name/Title

Alfa Romeo

Entry/Object ID

2025.7.207

Scope and Content

This poster blends early automotive advertising with avant‑garde artistic style, presenting a boldly geometric, Art Deco–influenced composition featuring two elegantly dressed figures standing before a streamlined blue car. The layered blocks of yellow, pink, blue, and purple create a modern, abstract backdrop, while the repeated “Alfa Romeo” text anchors the image as a promotional piece. Additional inscriptions—“V. Smitsel aime,” “Norine,” and “Magritte”—connect the work to the Belgian fashion house Norine and the artist René Magritte, suggesting a collaboration that merges luxury automobiles with high fashion and modern art.

Collection

Dr. Frederick A. Simeone Founder Collection

Category

Posters, Alfa Romeo

Acquisition

Accession

2025.7

Archive Details

Date(s) of Creation

1924

Dimensions

Height

50.5 cm

Width

44 cm

Location

Large Archival Folder

PCF - 02

Cabinet

Y17

Second Floor

Simeone Library

Condition

Overall Condition

Very Good