BMW 320i IMSA Camel GT Challenge

Archive

-

Simeone Foundation Automotive Museum

Name/Title

BMW 320i IMSA Camel GT Challenge

Entry/Object ID

2025.7.77

Scope and Content

This racing poster commemorates BMW’s victory at the IMSA Camel GT Challenge held at Sears Point on July 31, 1977. Dominating the foreground is the turbocharged BMW 320i, number 2, driven by David Hobb, sporting BMW of North America branding and the iconic blue and red stripes. The tagline “BMW Wins at Sears Point” and “The Ultimate Driving Machine” reinforce BMW’s motorsport prowess and marketing identity during a pivotal era of American road racing.

Collection

Dr. Frederick A. Simeone Founder Collection

Category

BMW, Posters

Acquisition

Accession

2025.7

Archive Details

Date(s) of Creation

1977

Dimensions

Height

85.3 cm

Width

59.7 cm

Location

Large Archival Folder

PCF - 04

Second Floor

Simeone Library

Condition

Overall Condition

Good