Castrol - Ford Approve

Name/Title

Castrol - Ford Approve

Entry/Object ID

2025.7.185

Scope and Content

This Castrol advertisement contrasts two eras of Ford performance—a late‑1920s Model A and a 1969 Ford GT40—to emphasize the brand’s claim that “Ford approve Castrol with liquid tungsten for every Ford ever made.” The pairing of the humble, affordable Model A with the Le Mans–winning GT40 creates a visual narrative of technological progress, reliability, and racing pedigree. The accompanying text highlights the Model A’s value and refinement in its day and the GT40’s 350‑bhp, 164‑mph capability, underscoring Castrol’s message that its oil formulation is suited to both everyday motoring and extreme high‑performance demands. It’s a classic example of late‑1960s automotive advertising blending nostalgia with cutting‑edge engineering.

Collection

Dr. Frederick A. Simeone Founder Collection

Category

Posters, Ford Motor Company

Acquisition

Accession

2025.7

Archive Details

Date(s) of Creation

1969

Dimensions

Height

89.8 cm

Width

66.6 cm

Location

Large Archival Folder

PCF - 08

Cabinet

Y17

Second Floor

Simeone Library

Condition

Overall Condition

Excellent