Genuine Alfa Romeo Parts
Name/Title
Genuine Alfa Romeo PartsEntry/Object ID
2025.7.219Scope and Content
This vintage Alfa Romeo advertisement promotes the importance of using genuine Alfa Romeo parts to preserve the identity and performance of the car, expressed through the slogan: “you have an alfa romeo — if you want to keep it an alfa romeo.” The poster features the brand’s iconic badge—showing the red cross of Milan and the green serpent (biscione)—placed in front of a factory parts box decorated with repeating Alfa Romeo logos. The message underscores authenticity and heritage, suggesting that only original components can maintain the vehicle’s true character. TCollection
Dr. Frederick A. Simeone Founder CollectionCategory
Posters, Alfa Romeo