L’ Alfa Romeo a Montreal

Archive

-

Simeone Foundation Automotive Museum

Name/Title

L’ Alfa Romeo a Montreal

Entry/Object ID

2025.7.204

Scope and Content

This poster promotes Alfa Romeo’s presence at Expo 67, pairing the event’s iconic red geometric logo with an image of the Alfa Romeo Montreal concept car, introduced specifically for the exposition. The Italian text reads: “Alfa Romeo in Montreal. Among all the marques of the world, the International Universal Exposition of Montreal has chosen two Alfa Romeo cars as symbols of the highest aspiration of mankind in the field of automobiles.” It positions the Montreal as a showcase of cutting‑edge design and engineering, reflecting the Expo’s theme of human innovation and Alfa Romeo’s pride in being selected to represent automotive excellence.

Collection

Dr. Frederick A. Simeone Founder Collection

Category

Posters, Alfa Romeo

Acquisition

Accession

2025.7

Archive Details

Date(s) of Creation

1967

Dimensions

Height

69 cm

Width

49.2 cm

Location

Large Archival Folder

PCF - 08

Cabinet

Y17

Second Floor

Simeone Library

Condition

Overall Condition

Very Good