Labatts 50 GT

Name/Title

Labatts 50 GT

Entry/Object ID

2025.7.163

Scope and Content

This is a 1982 event poster for the Labatt’s 50 GT at Mosport Park, held August 13–15, 1982—a major Canadian sports‑car race during the height of IMSA‑GT competition. The artwork uses a bold, early‑1980s graphic style: a stylized face wearing reflective sunglasses, with the reflections showing two GT contenders—a yellow No. 7 Cooke/Woods entry and a white No. 3 Andial‑prepared Porsche, the latter carrying The Meister Company branding. The design leans into the era’s pop‑art sensibility, mixing motorsport realism with a poster‑art aesthetic meant to grab attention in paddocks, shops, and event‑promotion displays. The date is explicit, and the visual language aligns perfectly with early‑1980s North American racing posters, when Labatt’s was a major sponsor of Canadian motorsport and Mosport was a centerpiece of the GT calendar.

Collection

Dr. Frederick A. Simeone Founder Collection

Category

Posters

Acquisition

Accession

2025.7

Dimensions

Height

40.8 cm

Width

68 cm

Location

Large Archival Folder

PCF - 07

Cabinet

Y17

Second Floor

Simeone Library

Condition

Overall Condition

Excellent