Lincoln Mercury Motorsport
Name/Title
Lincoln Mercury MotorsportEntry/Object ID
2025.7.164Scope and Content
This is a mid‑1980s Lincoln‑Mercury Motorsport promotional poster featuring the Ford Merkur XR4Ti race cars that competed in IMSA and SCCA competition. The artwork shows two XR4Ti machines—No. 11 and No. 6—crossing the finish line together in a stylized, celebratory scene. Their liveries highlight key period sponsors such as Stroh, Mac Tools, and Ford Electronics, all of which were associated with the factory‑backed Merkur program. The bold sunset, cheering crowd, and checkered‑flag motif reflect the energetic, airbrushed illustration style common in American motorsport advertising from roughly 1985–1988, the years when the XR4Ti was actively campaigned and achieved notable success in IMSA GTO under drivers like Scott Pruett and Pete Halsmer. The “Lincoln‑Mercury Motorsport” tag anchors it firmly to Ford’s U.S. marketing push for the European‑built Merkur brand.Collection
Dr. Frederick A. Simeone Founder CollectionCategory
Posters