Lincoln Mercury & Stroh’s
Name/Title
Lincoln Mercury & Stroh’sEntry/Object ID
2025.7.165Scope and Content
This is a mid‑1980s Lincoln‑Mercury Motorsport promotional poster celebrating the factory‑backed Cougar racing program, prominently co‑branded with Stroh’s Light. The artwork features two blue‑and‑red Cougar race cars, numbered 9 and 6, rendered in a dynamic, airbrushed style typical of American motorsport advertising from roughly 1984–1987. Above them sits a red line‑art outline of the production Cougar, visually linking showroom models to their racing counterparts—a common marketing tactic for Ford’s performance divisions at the time. The bold slogan “The Winning Combination” reinforces the partnership between Lincoln‑Mercury and Stroh’s Light, which sponsored several high‑profile IMSA and SCCA efforts during this period. The inclusion of Stroh’s Light cans and the Lincoln‑Mercury Motorsport branding anchors the piece firmly in the era when Ford was aggressively promoting the Cougar as both a sporty road car and a competitive racing platform. ACollection
Dr. Frederick A. Simeone Founder CollectionCategory
Posters