MOMO Wheels - Nike Lauda

Archive

-

Simeone Foundation Automotive Museum

Name/Title

MOMO Wheels - Nike Lauda

Entry/Object ID

2025.7.166

Scope and Content

This is a late‑1970s poster featuring Niki Lauda endorsing MOMO road wheels, pairing his championship credibility with the brand’s push into premium aftermarket accessories. Lauda stands beside his Parmalat‑liveried Brabham BT46—complete with Goodyear tires and Marlboro branding. The tagline, “‘momo’ the road wheels selected by niki lauda,” underscores the message: the wheels you can buy are directly connected to the choices of a Formula 1 world champion. T

Collection

Dr. Frederick A. Simeone Founder Collection

Category

Posters

Acquisition

Accession

2025.7

Archive Details

Date(s) of Creation

circa 1970 - circa 1980

Dimensions

Height

98.8 cm

Width

67.5 cm

Location

Large Archival Folder

PCF - 07

Cabinet

Y17

Second Floor

Simeone Library

Condition

Overall Condition

Good