NASCAR Tripleheader
Name/Title
NASCAR TripleheaderEntry/Object ID
2025.7.156Scope and Content
This poster promotes the 1998 NASCAR Tripleheader at California Speedway, created for the track’s early years and for NASCAR’s own 50th anniversary season (1948–1998). Its vivid, almost comic‑book illustration style captures the late‑1990s West Coast branding push as NASCAR expanded beyond its Southeastern roots. The featured vehicles, including the yellow Stanley‑sponsored Pontiac and the blue Craftsman Truck Series entry, highlight the three series showcased that weekend: the Busch Series, the Craftsman Truck Series, and the Winston West Series. With its bold typography, sponsor‑heavy footer, and the “Racing’s Future Starts Here” tagline, the poster reflects NASCAR’s marketing optimism of the era and was produced specifically for the July 17–19, 1998 event, making it a period‑correct original rather than a later reproduction.Collection
Dr. Frederick A. Simeone Founder CollectionCategory
Posters, NASCAR